Located below ground on one of the smaller side alleys of Itaewon’s Gyeongridan street, Surf Bar is no a mere dive bar, but a boutique shop with a philosophy dedicated to surfing. As surf culture has spread to South Korea's own beaches, including Yangyang-gun in Gangwon-do and Haeundae in Busan, one surf-loving entrepreneur opened this bar in the heart of Seoul in the hopes of bringing the sprit of high tides to the city. Take a step into the bar and immediately feel yourself unwind, let your memories take hold, and maybe even feel the waves lapping at your feet. The next time you find yourself craving that post-surf beer on the sand, drop by Surf Bar and indulge your imagination.