To date, this is the largest COS store to open domestically—both in terms of size and collection. Because of the large quantity of products, it’s easier for people to find their size. COS first came to Seoul when Lotte World Mall in Jamsil opened. Following that, they opened their second branch at Times Square in Yeongdeungpo and later at a department store in Pangyo, Bundang. Despite the growing number of stores, the number of places where you can buy COS hasn’t caught up with how much recognition the brand has been garnering.
The store itself is full of outfits for women, men and kids from its 1st to 3rd floors and on the 4th floor there is even a separate area for exhibitions. Currently, they are exhibiting works of art by artists from Seoul and graphic designer Na Kim was in charge of curating. As “Timeless” is the brand’s motto, the store’s interior design is simple and sleek as they used natural materials to make the space clean and comfortable. Every time they open a new shop, they reinterpret the building and design it so that it fits the brand’s style as opposed to constructing a new space. That’s why each and every COS store around the world has a unique atmosphere. The inside of the building is decorated in white and makes you feel like you are walking around in an art gallery. And that’s why shopping here is more than just shopping. Exhibition through Jan 26.