Ordinary Lab

A branding and design studio, Ordinary Lab looks like it belongs somewhere in Hongdae or Apgujeong and not amongst all the hanoks in Ikseon-dong. Run by two artists who work on topics ranging from food to publications to travel, one of their projects is “A Guide Map to Grasp All the Places You Cannot Grasp,” which includes an illustrated guide to Ikseon-dong. While their studio is small, you can purchase a map when walking by or ask them a few questions about the neighborhood if they’re not busy.