The prices at this new-ish east London hotel really do offer excellent value, given it’s a high-spec hotel from a brand that really knows what it’s up to. Even the suites aren’t too bad, if you want to up your budget. You’re close to Brick Lane and right by Aldgate East Tube, so exploring London is easy, but if you want to stay close? The in-house restaurant, Zoom East, is excellent.
Mood? East London-chic.
Location perks? In the heart of Whitechapel, with the Whitechapel Gallery nearby for culture, and Tayyabs close for high-quality Punjabi cooking.
Budget range? Rooms from around £100.