The Time Out Group has been named one of the world's best-performing brands on social media over 2014. The study was published by Spinklr, a social media management firm, using its social index tool, which looked at data from over 35,000 brands, across 11 categories and a dozen social networks.
Comparing data from the first three months of the year to the last three months, Sprinklr has identified “boom” brands that have significantly improved their social media metrics. Some of the year’s strongest brands in the space, alongside Time Out, include Snapchat, Fiat, Uniqlo and Jockey. The “bust” brands are those that remained largely unchanged. These include American Airlines, Avon and Hallmark among others.
“Traditional brand analytics are focused on small surveys, but this list tries to capture the notion of change and movement,” said Brian Kotlyar, the vp of demand generation at Sprinkr. He added that brands featured in the list weren’t necessarily the ones that had large volumes of followers or interactions, but the ones that demonstrated the most change over the two time periods compared in the year, in terms of improved sentiment among its audience and greater engagement with them among other factors.
The full story can be found on Digiday.