Downtown’s open-air mall Neonopolis has had its share of ups and downs, but it’s unlikely anyone ever imagined the shopping and entertainment complex would eventually house the world’s biggest gay nightclub. Popular club Krave, which was originally located on the Strip next to Planet Hollywood, rolled out its red carpet at the Downtown space in June 2013. And the new Krave isn’t just larger than the old one; it’s, well… massive.
Spread out over 80,000 square feet in what used to house Neonopolis’s 14-screen multiplex, Krave Massive contains several dance rooms catering to different tastes, including Top 40, country & western, Latin, and hip hop, served by three separate bars. But Krave Massive isn’t aiming to be just a gigantic dancehall. The complex will also eventually—an opening date is yet to be set—host a performing arts space, a martini bar, a gay-centric comedy club, a retail store and, according to the company, the country’s only LGBT movie theatre.
Krave’s management aren’t the only ones who believe in the financial viability of a huge homo hotspot. Tony Hsieh, Zappos.com’s founder and head of Vegas’s revitalising Downtown Project, has a small stake in the project, and Caesars Entertainment has taken a more active role, describing its partnership with Krave Massive as underscoring Caesars” desire to “bring exemplary LGBT entertainment experiences to Las Vegas’.