Meet Stromae, the most famous pop star you've never heard of
He’s all anyone talks about overseas—but can Europe’s hottest, darkest pop star take the U.S., too?
Wed Apr 30 2014
Ask an average New Yorker what they think of Stromae, and they’ll likely say something along the lines of, “Heh? Strom-y? Like pastrami? Wait, what do you need from me? And how did you get into my apartment?”In fact, search on rollingstone.com or Pitchfork for his name and you’ll come up with…zilch. But accost a group of French folks (as I did) and they’ll gush uncontrollably: “Oh my God, I love him. He’s so amazing.”
And they’re not alone: The stylish 29-year-old Brussels singer-songwriter (born Paul Van Haver), who describes his sound as a mix of “hip-hop, dance music, salsa and French folk music,” is fucking huge right now. His sophomore LP, Racine Carrée, went platinum eight times in Belgium, held the No. 1 chart spot for several weeks in countries throughout Europe and sold 1.5 million copies in France alone, including one to former French president Nicolas Sarkozy, an outspoken fan. A possible reason for the overwhelming response: There’s just nobody else like him in popular music right now. His cuts are insanely danceable, bursting with bright electro beats, but his subject matter is anything but light: Stromae (who sings only in French) tackles AIDS, cancer, shitty fathers and other topics usually reserved for emo or country. It’s sad, contemplative music that you can’t help but dance to—and that stretches beyond its medium. Many of his songs come packaged in creatively concocted worlds, like his single “Tous les mêmes,” which picks apart gender stereotypes, and for which the androgynous artist created the half-man, half-woman character you see on these pages. (He has other specific looks for other specific songs, and they do not overlap.)
The States are late to the party but finally catching on to the buzz: Kanye West remixed his breakout hit, “Alors on danse” (“I’m a fan of the way Kanye can always cross the line,” he says of their collaboration), and Stromae is gearing up for his first NYC show, a sold-out gig at Best Buy Theater on June 20. (Terminal 5 just announced its own show on September 19.) We caught up with the artist while he was traveling by train and cooked up ten reasons we’re intrigued by Stromae right now—and why you should be too.
10 essential Stromae facts
Photograph: Dati Bendo / Bold at work
No topic is off-limits—and he sings about tragedies without coming across like Bono. Sorry, Bono.
“I think it’s important to talk about everything. I want to talk about every kind of subject. Music is the only place that I can have no taboos. In real life I have a lot of taboos, and I can’t talk about everything easily. But I have to listen to it again and again and again, and change sometimes so I don’t sound just angry and aggressive.”
His awesome hidden-camera video for “Formidable,” in which he stumbles around the streets of Brussels yelling and acting intoxicated, has nearly 75 million views on YouTube. Seventy-five. Million.
“People thought that I was really drunk in the street. On the Internet [before the video came out], people were like, ‘Have you seen Stromae? Is he okay?’ I was surprised to see that there was so much humanity, actually. During filming, I saw 33 percent ignorance, 33 percent voyeurism, and 33 percent empathy or help. Before shooting the video, I was expecting that people would want me to be that drunk, really sad. Actually, nobody wanted me to be like that. They were so supportive.”
President Obama owns his album.
“The prime minister in Belgium gave our album to Barack Obama. I was really surprised that he decided to give a CD of us. Is he into music? I’m not sure if he has the time to listen to this. [Laughs]”
He thinks “love is like Twitter.”
“In the opera Carmen [composer Georges Bizet] compares a bird to love. In my remix of it, I’m comparing love to the blue bird of Twitter. Like, you fall in love only for 48 hours or something, and I talk about that in my song. I’m not so radical about Twitter, but I think it’s sometimes dangerous if you think that Twitter is real life.”
Photograph: Benjamin Brolet
He hates being a celebrity.
“I think that people here are able to understand that I don’t want to be bothered. People recognize you, yes, but nobody’s crazy, nobody’s screaming. It’s really quiet. And maybe that’s why I love Brussels. Because it’s a boring city, and I’m proud of this city because it’s boring.”
He thinks art is, essentially, shit.
“Before music there was just art, and actually art is just bullshit. It’s so useless, you know? And next to a father, next to a baker, next to necessary jobs, you see that art isn’t really a necessity. That was a big lesson for me.”
He’s not a Debbie Downer. (No, really.)
“If you listen to my album, you can think that I’m depressed or suicidal, but I’m not. Music is like a medicine. I prefer to talk about my problems because my problems are a little bit exaggerated. Actually they’re our problems, our human problems, and I prefer to show instead of hide it. Everybody thinks that the only way to forget your problems is having fun, and I don’t think that’s the only way to have fun. You can have fun talking about your problems. Yeah, dance about your problems. [Laughs]”
He feels that language doesn’t matter, man.
“Nobody understands English music [in Belgium], but everybody listens to English music, so we can understand the feeling, understand the groove, and it’s enough actually to dance on it or to feel.”
He adores Wes Anderson. (And he looks like he could be a character from one of his movies—in the best way.)
“I love how Wes Anderson shows what nonperfect people we are. Nobody is perfect in his stories. The shots are really perfect and symmetric, but nothing is perfect in the story, you know?”
He scoffs at his burgeoning “voice of a generation” reputation.
“I’m not so pretentious. I’m pretentious of course to sing in front of so many people like that, but not in this way. I don’t want to be a voice of a generation. I’m almost 30 and I’m just singing, that’s all. But sometimes you can think that maybe you are becoming like a genius or something, and it’s dangerous. But actually, you are just like everybody else, just trying to tell stories and that’s all. And this time, you have the attention and the support of the people, but maybe the next time you won’t have this kind of vision that people understand or want to listen to.”
Stromae performs at Best Buy Theater June 20.
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I am from the Midwest, and I know who he is. I love his music. If only more people knew about him here, perhaps then he would make the trip across the U.S.
you must be completely ignorant to the world if you said "who the hell is stromae?!" as he has been hugely popular over the past 4 years or so. about damn time he got a show in new york, and its sold out for a reason - people love him, and he isn't full of himself like many celebrities.
Its pronounced 'strom-eye', not 'strom-y'. Stromae is the syllables of 'maestro' backwards. For all purposes, he meant it ironically!
@Lode V It's prononced "Srom-y", because in italian maestro is prononced "my-stro", and Stromae wants his name to be prononced this way.
@Lode V Some misunderstanding here. 'y' can be pronounced like 'eye' as in 'I have blue eyes' or as 'i' in 'whisky'. What I mean is 'eye' like in the pronoucniation of 'maestro', so we are actually saying the same thing here.
of course it depends on how you pronounce "y". Here in France (and in Belgium btw) people often say "Stroma-hey", but we should pronounce it "Strom-eye", which is how he pronounces it himself :)) So yeah of course it depends if you were pronouncing the "y" this way or not haha
@emi G Nope, my dear friend. Wrong. I know 'stro-ma-hey' is what the French have made of it, but in Belgium where he started it was always 'strom-eye'. Final argument, 'strom-eye' is how Stromae himself pronounces his artist name. Logical, he changed the 'maestro' syllables but kept the pronounciation of 'maestro' ...
@Lode V perfect then :)
@Irma L @Solène B StromAILLE a dit dans un article qu'il voulait à la base que ça se prononcent Stromaille (car on dit MAILLEstro et pas maéstro, plizz). Il a aussi dit qu'il avait tellement l'habitude que les français qui n'y connaissent rien écorchent son surnom qu'il avait abandonné le combat.. Alala les français, toujours faire à leur manière
@Solène B Non non on dit stro-maé .... Moi j'ai jamais entendu Strom-aille ... !
C'est le verlan de maestro, pas de maillestro ... ;)
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