He's done stints as a designer and an artistic director; now Marc Jacobs is reinventing himself as a bookseller – though we wonder whether he came up with the pun first and went from there. In any case, Bookmarc has opened shop next door to his boutique Marc by Marc Jacobs, and anyone keen to get an insight into the fashion maestro's literary tastes need look no further.
Unsurprisingly, books on fashion and design predominate. From Alicia Drake's latest oeuvre to a coffee table bio of Edward Hopper, beautiful glossy tomes about beautiful glossy things line the beautiful glossy shelves. For all its surface sheen, however, the selection doesn't exactly dazzle with its originality. Anyone with an interest in the field will probably find something of interest; others will leave underwhelmed, pondering whether Marc has actually read all the books on sale.