Named after the Chemical Brothers’ Surface to Air song, this ‘concept store’ turned ‘designer chain’ has fast become a reference in Parisian chic. In its flagship Marais store you’ll find the sober, crisply cut designs that have attracted the likes of groups like Justice, Chromeo and Midnight Juggernauts. Surface to Air also doubles as a design agency, so frequently offer artistic direction to other prêt-à-porter and couture Fashion houses (in the past this has included Louis Vuitton and Diesel). In short, gentlemen, this is the shop to see and be seen shopping in right now. And ladies will find snazzy little numbers here too.