© Maxime Beaufey
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Time Out says
Thu Apr 4 2013
Yellowkorner’s high-quality, affordable photographic prints have turned it from a small one-off boutique into a multinational success within a few years. The idea came from two friends, Alexandre de Metz and Paul-Antoine Briat, who dreamt up their business plan back in 2006 with the aim of making art photography accessible to more people by increasing the number of reproductions. So instead of offering 10 shots at €5,000, they went for 1,000 at €50.
With €10,000 in the bank, the two launched their project and were picked up by FNAC in Saint-Lazare, and were then awarded the Grand Prix by the Young Commercial Designers foundation, worth €200,000. On the racks, you’ll find contemporary photographers like Katrin Riemann and legendary images like ‘Alan Bean, Apollo 12’ by Pete Conrad, starting at €71, with sizes up to 120x180cm. They’re all reproductions, but the enormous range should offer something new for everyone.