Hero Shop (CLOSED)

Onetime Vogue editor Emily Holt's young fashion and lifestyle boutique is a beacon in the city's shopping scene. It's probably the only store that regularly draws Pacific Heights mamas and cool Hayes Valley types to its burgeoning Tenderloin hood. Equal parts industrial-cool and homey, the space carries a mix of women's clothing/accessories and lifestyle goodies. High and low brands, emerging and established labels, plus lots of locals designers are part of the mix, à la Adam Lippes, Tibi, Mother Edie Parker, Saint James, Stevie Howell, Culk, Future Glory and Levi's. Everything is chic. If you need more reasons to visit—the store serves as a general hangout and community space, plus Holt regularly holds interesting events and trunk shows. It's clear she still knows how to work those fashion-editor contacts.