Taken from the English word 'Fringe', Frinjan aims to inject culture in 'pop' form towards greater social development. It aspires to mobilise society to consume intellectual content through literature, theatre and fine arts among others. This month's installation will see a meshing of music, poetry, theatre, fashion, books and more. Some of the literary personalities featured are Subculture, Nastia, Dum Dum Thak and Gloria. RM200 book vouchers can be used to redeem books at the Distro Books booth set up at the festival.