Time Out says
Posted: Thu Nov 14 2013
WAIT is like a breath of fresh air issuing from the heart of the capital. The vibe is straight-up California, all hot sand and salty summer sea. Specialising in surf gear, this boutique is run by Julien Tual and Antoine Mocquard, the creators of the glasses brand Waiting For The Sun (whose frames are made from 100% wood). Setting up a surf shop in the midst of the urban jungle that is Paris may seem a little strange. “Paris is full of budding surfers,” says Julien. “They head to Cherbourg or Landes, where they make the most of the summer weather.” These surfers need a place to stock up, after all; and so WAIT offers a whole range of surfing paraphernalia, including but not limited to boards, wetsuits, wax and books. You can also find some very nice men's outfits, by brands such as Haerfest, Steve Mono, La Paz and Patagonia.
The price range is fairly large: from €2 for a piece of wax to €1400 for a longboard designed by Thomas Bexon. Even if WAIT only caters for men, women can still buy some of the wares to get that tomboy look: Maison Labiche t-shirts at €50, Deus Ex Machina bomber jackets at €170, 5-Panel caps for around €30, not forgetting those wooden glasses for €140. (If you're wondering why they went for wood: “We realised that almost everything had already been done in glasses design,” explains Julien, “and wood is a fine, renewable material, so it allowed us to bring an originality to classic and vintage designs.”)
What is striking about WAIT, other than their refined collection, is the layout of the shop: between rows of impeccably arranged clothes, neatly stacked books placed on vintage furniture, photos of girls on huge motorbikes, an arcade game, and even a properly messy kitchen. “After three months of hard work, Julien lived in the shop for a year,” explains Antoine. “Our office is still in the kitchen; we keep it open to customers, just to say 'welcome home!'” In other words: welcome to WAIT.
WAIT 9 rue Notre‐Dame de Nazareth