Photograph: Courtesy OF
Time Out says
OF, or Odd Future, is owned by the rap-fashion-photography collective of the same name. These young skaters used to hang out at Supreme across the street before they exploded into worldwide fame in 2010 with a widely publicized VMA win. Now, they sell their own men’s and women’s clothing and accessories at this flagship shop, surrounded by walls plastered with images of donuts and cat heads. Their store has become a major tourist draw of its own with superfans hanging around hoping to catch a glimpse of notoriously loud-mouthed group leader Tyler, the Creator– such a local figurehead that his portrait hangs inside the Golden State a few doors down among the photos of iconic film scenes.