Time Out says
Opened in summer 2011, this Nike concept store might solely feature the company's megabrands (Nike, Nike Action Sports, Nike SB, Hurley and Converse), but it feels more like a Malibu surf boutique. A hand-picked selection of merchandise aims to link sports, art, music and fashion. Expect to find everything from stylish Hurley silk dresses to Converse sneakers designed to be worn in the sand to Malibu graphic T-shirts available exclusively in the store. Perhaps the best part though is the customization counter where you can imprint your own pictures or graphics (or choose from their wide selection of images) onto their brands' shirts, shoes and accessories.