It's not just the architecture in Coral Gables that takes cues from the Spanish. These days, fashion is following suit thanks to POOL LabShow—Beatriz Carrillo's European boutique on Miracle Mile. We chatted with Carrillo for our spring issue and got her take on the City Beautiful and the Miami shopper.
How did the idea for POOL LabShow come about?
I moved here from Madrid and had a lot of free time to discover the city. Fashion is a hobby of mine, and I realized that there wasn’t a big presence here—especially when it came to the Spanish brands I love. I wanted to help those marvelous labels break into the American market.
Why did you choose Coral Gables?
I looked at many areas. A mall was out of the question for the concept I had in mind: a European-style boutique on a busy pedestrian street, which Miami has few of. Coral Gables seemed like a European neighborhood where I could sell to the community.
Miracle Mile is known as bridal row. Was that a concern?
Honestly, all of the bridal shops terrified me because it’s not me. But I knew big changes were coming to the neighborhood.
How has the construction on Miracle Mile affected business?
The street is a bit of a mess right now, but I know it’s going to be spectacular when it’s done. It’s going to be a boulevard for people to walk, explore and shop. In a year (when construction is complete), people will be talking about Miracle Mile.
Have you seen any recent changes?
Lots of new businesses: VIXI Gelateria, a stupendous ice cream shop next door, new galleries down the street, a wonderful kitchen shop, Aragon 101, which hosts cooking classes.
Did you think a multi-brand, European boutique would be well received?
I saw an opportunity and a public that demanded it. These days, Miami is more refined; more cosmopolitan. There’s a new European-like style emerging yet I didn’t see the same change in fashion.
What sets POOL LabShow apart?
Everything here is unique: what you buy here you won’t find anywhere else. I’m the exclusive U.S. retailer for many of the brands I carry.
Who’s the POOL woman?
She has great personal style and doesn’t necessarily follow trends.
Want more? Sign up here to stay in the know.