Kith Tokyo キストウキョウ
Photo: KithKith Tokyo
Photo: Kith

21 stunning flagship stores in Tokyo you need to visit

Love shopping in Tokyo? These flagship stores are home to top Japanese and international brands from Muji to Gucci

Kaila Imada
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Shopping in Tokyo is an absolute joy. You can find almost every major brand and designer label imaginable, whether it's homegrown or international. Best of all, many of these labels try to outdo each other with jaw-dropping flagship stores boasting huge sales floors inside buildings designed by world-renowned architects – some even include one-of-a-kind in-store restaurants and art galleries.

One huge advantage about shopping at flagship stores is that they tend to carry the brand's full breadth of products as well as the latest releases. So whether you're looking to splurge, do a spot of window shopping or you're just a fan of retail design, you'll have a field day at these sumptuous flagship stores in Tokyo.

RECOMMENDED: one-of-a-kind concept stores you'll only find in Tokyo

Global flagship stores in Tokyo

  • Shopping
  • Ginza

Japanese lifestyle chain Muji is best known for its clean, functional designs and drool-worthy stationery, and you’ll find all that and more at its global flagship store in Ginza.

The Ginza landmark offers the complete Muji lifestyle: two restaurants, a bakery, a bar and two galleries, plus a retail space that stretches five floors, stocked with stationery, clothes, furniture, kitchenware and home accessories. There’s even a fresh food section with bento boxes, a custom tea-blending station and a juice bar.

Want to imagine a life surrounded by all things Muji? Just check out the in-store hotel, which embodies Muji’s sleek, minimal aesthetic.

  • Shopping
  • Ginza

The massive Uniqlo Ginza commemorated its tenth anniversary with a major renovation to turn the 12-storey flagship store into a new lifestyle and shopping hub. Not to be confused with the nearby Uniqlo Tokyo flagship, the Uniqlo Ginza shop is located on the main Ginza shopping street known as Chuo-dori, right across from Ginza Six shopping complex.

One of the design highlights is the Life Wear installations on each and every floor. The brand’s signature clothing items are displayed like a museum exhibit. More excitingly, the 12th floor is home to Uniqlo Coffee, where you can relax over Uniqlo’s exclusive blend of coffee alongside cookies from the famous confectionery shop Ginza West. 

On the tenth floor you’ll find a custom-order salon, where you can get measured for the perfect fitting suit. The sixth floor provides women's innerwear consultation and you can get fitted for underwear that best supports your body. Just like the Uniqlo Tokyo shop, the first floor hosts a Uniqlo Flower shop selling lovely bouquets from just ¥390.

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  • Shopping
  • Ginza

One of casual fashion behemoth Uniqlo’s largest flagship outlets in the world, Uniqlo Tokyo in Ginza shines the spotlight on the brand’s LifeWear line for men, women, children and babies in an appropriately fashion-forward space developed by creative director Kashiwa Sato and Swiss architectural firm Herzog & de Meuron. Don’t miss the Uniqlo flower market set up outside the shop, where you can get a fresh bundle of flowers for less than ¥500.

  • Shopping
  • Harajuku

Shu Uemura’s store in Omotesando looks like a giant beauty box and is appropriately named the Tokyo Makeup Box. As the brand's first global flagship beauty boutique, the store offers an extensive range of cosmetics and skincare items as well as limited-edition products that are exclusive to the shop. Some of these include limited-edition gold eyelash curlers, mini makeup boxes, tumblers, vanity cases, tote bags and pouches.

Another highlight of the store is the personalised gift wrapping service, where you can get your items enveloped in red, black and white paper inspired by kimono and origami. Additionally, there’s a special service counter offering custom engraving.

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  • Shopping
  • Music and entertainment
  • Harajuku

The world’s first Fender flagship store is now open in Harajuku, taking over H&M’s old retail space near Takeshita Street. This store is spread over four floors and is a must-visit for guitarists and music lovers. 

You’ll find acoustic guitars on the first basement floor, plus an event space where workshops and events will be held. There’s also a Fender café on this floor run by Verve Coffee Roasters

The ground floor is home to noteworthy items such as new products and signature models. There's also a selection of fashion pieces from Fender's Japan-made apparel brand F is for Fender. 

  • Shopping
  • Aoyama

If you’re going to visit any Comme des Garçons shop while you’re in Tokyo, it has to be the flagship store in Aoyama. Opened back in 1999, the boutique was designed in collaboration with architect Takao Kawasaki, who helped turn this former office space into a sleek structure that’s able to highlight the building and showcase the store’s clothing and merchandise in the best possible light.

The brand’s designer and founder Rei Kawakubo also had significant input on the shop’s interior, which is mainly stark white (as are most Comme des Garçons boutiques), and a perfect backdrop for her dramatic designs.

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  • Shopping
  • Designer
  • Shibuya

Harajuku’s famed Cat Street is home to the first-ever flagship for Tokyo-based brand Ambush. The space stretches across 140sqm in the former site of American Apparel’s Shibuya Men’s store and houses the brand’s gender-neutral conceptual jewellery alongside its original apparel range.

Also carrying an extensive range of store exclusives and books for daily inspiration, it’s so full of variety you’re bound to stumble upon something new each time you visit.

  • Shopping
  • Fashion
  • Aoyama
Sacai
Sacai

After years of ducking the spotlight, Chitose Abe embraced the growing acclaim for her brand by opening this Aoyama Sacai flagship store back in 2011. The veteran designer (who worked under Rei Kawakubo and Junya Watanabe before going it alone in 1999) is best known for her innovative knitwear, but her women's and men's lines now incorporate a range of different fabrics, often in unusual combinations. You'll find the entire collection at this minimalist two-floor boutique.

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  • Shopping
  • Aoyama

Undercover designer Jun Takahashi commands a fanatically loyal army of punk fashion rebels who adore his edgy designs. Enter his unsettling world at this store and experience the artistic side of his dark fashion empire.

Browse through the ladies’ selection on the ground floor, or head to the basement, which houses the men’s collection and Undercover’s side labels including The Shepherd.

The store is also home to the many project collaborations Takahashi has taken on, including Undercover’s athletic wear line Nike Gyakusou, and small accessories produced in conjunction with popular label Porter and skate brand Vans.

  • Shopping
  • Specialist food and drink
  • Kagurazaka

Kagurazaka’s trendy La Kagu ‘warehouse’ is home to the Akomeya flagship store, offering some of Japan’s most delicious and beautiful goods – especially for your kitchen.

Above all, Akomeya is a rice speciality shop and so it offers an almost overwhelming range of grains by weight. Whether you’re looking for heirloom rice from a particular prefecture or the brown variety for everyday eating, the shop attendants can help you find the exact grain to suit your cooking style and health requirements. 

The front of the store also showcases a beautiful selection of ceramics and Japanese kitchenware, all of which are labelled with a short description of the artisan and place of origin. This is heaven for home cooks and foodies, who after a bout of shopping, can sit down for a healthy meal at the on-site Akomeya Shokudo.

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  • Shopping
  • Lifestyle
  • Shinjuku

The Beams Japan flagship in Shinjuku spreads out over a total of six floors where you'll find a dizzying collection of clothing, crafts and art, plus a gallery hosting an eclectic array of events and exhibitions, as well as a restaurant in the basement. Everything here is Japan-branded – perfect if you're looking for a local yet non-kitsch souvenir, and you'll find most of them on the ground floor, from lucky cat figurines to cool Japanese-design mugs and t-shirts.

Japan flagship stores in Tokyo

  • Shopping
  • Shibuya

American luxury lifestyle brand Kith has finally landed a Tokyo flagship store in Shibuya’s Miyashita Park complex. The New York-based brand teamed up with Snarkitecture, the design studio co-founded by American artist Daniel Arsham, to create the shop space and it sure is a stunner.

The massive streetwear emporium is made up of two separate rooms: one dedicated to rows of clothing and accessories, while the other is filled with shoes – even on the ceiling. If you’re feeling peckish, stop by Kith Treats upstairs; it’s the brand’s signature cereal and ice cream dessert bar.

  • Shopping
  • Harajuku

Nike has opened the second worldwide location of its Jordan brand in the heart of Tokyo along Meiji-dori street between Shibuya and Harajuku. World of Flight Tokyo Shibuya is Japan’s flagship store for the brand and a must-visit for basketball fans with its basketball court-style decor.

The shop is stocked with athletic wear, shoes and merchandise inspired by basketball culture. You can even personalise your pick up with embossings and patches at the workshop area. There's also a content studio, where you can take photos in your Jordan outfit and make videos showing off your basketball skills.

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  • Shopping
  • Bags and luggage
  • Kyobashi

You'll find Yoshida & Co’s Porter flagship store at Tokyo Midtown Yaesu. The stunning space has all your Porter classics from the brand’s coveted Tanker collection to leather goods, luggage and special collabs. To commemorate the store, Porter has released an exclusive Turquoise collection with its signature models in turquise-coloured nylon reminiscent of Tiffany’s famous blue.

Another fun corner of the store is the dedicated gallery, Porter Gallery 4. The gallery hosts pop-up exhibitions featuring brands that Porter has collaborated with. 

  • Shopping
  • Boutiques
  • Ginza

This stunning seven-storey Louis Vuitton flagship store in the Ginza Namiki Building was designed by renowned architects Jun Aoki and Peter Marino. The store's exterior is covered in rippling mirrored glass for a colourful, iridescent effect.

Louis Vuitton fans will find exactly what they're looking for here, as the shop offers luggage, leather goods, accessories, ready-to-wear clothing, shoes, watches, fine jewellery and even fragrances. Aside from shopping, the flagship store is also home to Tokyo's first Louis Vuitton café, Le Café V. The café menu is created by Yosuke Suga, from Tokyo’s renowned Sugalabo restaurant.

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  • Shopping
  • Ginza

Italian fashion house Gucci has set up its second Ginza flagship with a new four-storey building offering exclusive custom services and a full luxury shopping experience envisioned by Gucci’s creative director Alessandro Michele. The retail space covers two floors with Gucci's latest fashions for men and women, plus handbags, luggage, accessories, shoes, jewellery, watches, eyewear and fragrances.

On the third floor there's the Gucci Apartment, where you can make reservations for made-to-order items, personalisation, and other special services. Plus, you’ll be able to check out Gucci's luxury furniture and interior décor collection.

However, the highlight of the flagship is the Italian restaurant Gucci Osteria da Massimo Bottura, helmed by three-Michelin-starred restaurateur and chef Massimo Bottura.

  • Shopping
  • Roppongi

United Arrows’ largest flagship store is located in Roppongi Hills and is spread out across two floors. The lower level is for women while the upper floor focuses on men's items – both sections are full of enough clothing, shoes and accessories to fill even the most discerning fashion lover’s closet many times over. Part of the upper floor also has special displays of items such as umbrellas, watches and bags.

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  • Shopping
  • Harajuku

Good denim is an investment and you can make it more worthwhile by creating your own bespoke pair of jeans from scratch. The Levi’s flagship store on Cat Street in Harajuku offers the Lot No 1 service; the first of its kind in Asia, it allows denim hounds to create or customise a pair of jeans with the help of in-house expert tailor Mio Yamamoto. The entire process from start to finish takes about a month. 

For those short on time, you can still personalise your denim at the third-floor Tailor Shop, adding features like embroidery, distressing, panelling, studs, buttons and patches from as little as ¥500. Moreover, you can also print various patterns and designs on the T-shirts bought in-store – so you can get a complete, one-of-a-kind outfit.

  • Shopping
  • Lifestyle
  • Nakameguro

Japanese brand Kinto now boasts a store in Los Angeles, but the flagship shop in Tokyo is located down a sleepy street in Nakameguro and carries a sleek selection of tableware, tumblers, and coffee equipment. The store even sells its own coffee blend, which is sourced from the Single O coffee roasters in Tokyo’s Ryogoku neighbourhood. 

Kinto is most popular for its travel mugs and tumblers, which come in clean, muted colours and simple designs – they make excellent and affordable gifts and souvenirs. There are also made-in-Japan ceramics, lightweight glass cups, and stylish pots and vases.

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  • Shopping
  • Ikebukuro

The Animate flagship store in Ikebukuro, which has been in business since 1983, underwent a major revamp and expansion in 2023. It now features ten floors of shops, event spaces, cafés and a theatre.

On the first floor, the cafe serves anime-themed lattes and cookies adorned with characters. Floors two to three sell manga and art supplies, while floors four and five focus on merchandise featuring well-known characters.

Head to the sixth floor to find CDs, DVDs and video games, while the seventh floor hosts sales and event spaces. The eighth floor is dedicated to exhibitions, and you'll find more event spaces on the ninth floor.

  • Shopping
  • Shinjuku

Disney’s three-storey flagship shop in Shinjuku isn’t just big, it’s the largest Disney store in Japan. You’ll not only find a large variety of Disney merch here, but also items from the popular Pixar, Star Wars and Marvel franchises.

On the first floor are limited-time offers as well as products made in collaboration with Swiss luxury watch manufacturer Franck Muller and picture book author Yuko Higuchi. You can also shop for merch from the Disney parks and resorts all around the world. 

The basement floor, on the other hand, is home to D-Made, a made-to-order counter that lets you customise hoodies, T-shirts and tote bags with over 50 different Disney designs. Don’t forget to head up to the second floor to enjoy Disney videos at the Magical Digital Portal.

Shop til you drop

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