This Loop shop is a tiny sliver of a storefront, similar to the Gold Coast’s More. And the frosting shots on the counter can’t help but bring to mind that other downtown cupcakery, Sugar Bliss. But the mom-and-daughter owners and the familiar flavors—airy vanilla cake with sugary frosting; moist, deeply-red red velvet; old-fashioned, not-too-chocolately chocolate—remind us most of Molly’s, with a touch of More’s sophistication.
The Cupcake Counter
|Venue name:||The Cupcake Counter|
229 W Madison St
|Cross street:||between Wells and Franklin Sts|
|Opening hours:||Mon–Fri 7am–6pm|
|Transport:||El stop: Brown, Orange, Pink, Purple (rush hrs) to Washington/Wells.|
|Price:||Average cupcake: $3|