The Cupcake Counter

Photograph: Max Herman
The Cupcake Counter

This Loop shop is a tiny sliver of a storefront, similar to the Gold Coast’s More. And the frosting shots on the counter can’t help but bring to mind that other downtown cupcakery, Sugar Bliss. But the mom-and-daughter owners and the familiar flavors—airy vanilla cake with sugary frosting; moist, deeply-red red velvet; old-fashioned, not-too-chocolately chocolate—remind us most of Molly’s, with a touch of More’s sophistication.

Venue name: The Cupcake Counter
Address: 229 W Madison St

Cross street: between Wells and Franklin Sts
Opening hours: Mon–Fri 7am–6pm
Transport: El stop: Brown, Orange, Pink, Purple (rush hrs) to Washington/Wells.
Price: Average cupcake: $3
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