Interior Define

  • Shopping
  • Design and interiors
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Photograph: Grace Allen
Interior Define
Lincoln Park

Anyone who’s ever gone sofa shopping knows furniture prices can quickly rise. That’s why Rob Royer launched Interior Define. The company's recently opened Lincoln Park "guideshop" (relocated from Bucktown) complements its "online first" mentality, offering customers a chance to interact with the physical product in person, speak with designers and explore extensive customization options. The brand offers accent chairs, couches and sectionals without going through a middleman, which keeps prices impressively low, with sofas starting at $1,000 (including white glove delivery). Take the "Rose" English roll arm sofa, for example. It runs $1,600 at ID, whereas a twin from Pottery Barn could run almost $3,000. And if in-person shopping isn't your thing, you'll also fancy the brand's robust website. 

Venue name: Interior Define
Address: 833 W Armitage Ave

Cross street: between Dayton and Fremont Sts
Opening hours: Mon–Fri 11am–7pm, Sat & Sun 10am–7pm
Transport: El: Brown, Purple (rush hrs) to Armitage. Bus: 8, 73.
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