Interior Define

  • Shopping
  • Design and interiors
0 Love It
1/15
Photograph: Martha Williams

Rob Royer (left) and Steve McClearn (right), co-founders of Interior Define.

2/15
Photograph: Martha Williams

Interior Define eliminates the middleman, keeping prices relatively low.

3/15
Photograph: Martha Williams

Interior Define eliminates the middleman, keeping prices relatively low.

4/15
Photograph: Martha Williams

Interior Define eliminates the middleman, keeping prices relatively low.

5/15
Photograph: Martha Williams

Interior Define eliminates the middleman, keeping prices relatively low.

6/15
Photograph: Martha Williams

Interior Define eliminates the middleman, keeping prices relatively low.

7/15
Photograph: Martha Williams

Interior Define eliminates the middleman, keeping prices relatively low.

8/15
Photograph: Martha Williams

Interior Define eliminates the middleman, keeping prices relatively low.

9/15
Photograph: Martha Williams

Interior Define eliminates the middleman, keeping prices relatively low.

10/15
Photograph: Martha Williams

Interior Define eliminates the middleman, keeping prices relatively low.

11/15
Photograph: Martha Williams

Interior Define eliminates the middleman, keeping prices relatively low.

12/15
Photograph: Martha Williams

Interior Define eliminates the middleman, keeping prices relatively low.

13/15
Photograph: Martha Williams

Interior Define eliminates the middleman, keeping prices relatively low.

14/15
Photograph: Martha Williams

Interior Define eliminates the middleman, keeping prices relatively low.

15/15
Photograph: Martha Williams

Interior Define eliminates the middleman, keeping prices relatively low.

Lincoln Park

Anyone who’s ever gone sofa shopping knows furniture prices can quickly rise. That’s why Rob Royer and Steve McClearn launched Interior Define. The website (and showroom in Lincoln Park) offers accent chairs, couches and sectionals—all completely customizable without going through a middleman, which keeps the prices relatively low. The two-seat Sloan sofa, for example, is the kind of modern piece you’d find at a contemporary big-box store for more than $1,000. At Interior Define, it starts at $800. The store also offers a one-year return policy.

Venue name: Interior Define
Contact:
Address: 833 W Armitage Ave
Chicago

Cross street: between Dayton and Fremont Sts
Opening hours: Mon–Fri 11am–7pm; Sat & Sun 10am–7pm
Transport: El: Brown, Purple (rush hrs) to Armitage. Bus: 8, 73.
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