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Interior Define

1/15
Photograph: Martha Williams

Rob Royer (left) and Steve McClearn (right), co-founders of Interior Define.

2/15
Photograph: Martha Williams

Interior Define eliminates the middleman, keeping prices relatively low.

3/15
Photograph: Martha Williams

Interior Define eliminates the middleman, keeping prices relatively low.

4/15
Photograph: Martha Williams

Interior Define eliminates the middleman, keeping prices relatively low.

5/15
Photograph: Martha Williams

Interior Define eliminates the middleman, keeping prices relatively low.

6/15
Photograph: Martha Williams

Interior Define eliminates the middleman, keeping prices relatively low.

7/15
Photograph: Martha Williams

Interior Define eliminates the middleman, keeping prices relatively low.

8/15
Photograph: Martha Williams

Interior Define eliminates the middleman, keeping prices relatively low.

9/15
Photograph: Martha Williams

Interior Define eliminates the middleman, keeping prices relatively low.

10/15
Photograph: Martha Williams

Interior Define eliminates the middleman, keeping prices relatively low.

11/15
Photograph: Martha Williams

Interior Define eliminates the middleman, keeping prices relatively low.

12/15
Photograph: Martha Williams

Interior Define eliminates the middleman, keeping prices relatively low.

13/15
Photograph: Martha Williams

Interior Define eliminates the middleman, keeping prices relatively low.

14/15
Photograph: Martha Williams

Interior Define eliminates the middleman, keeping prices relatively low.

15/15
Photograph: Martha Williams

Interior Define eliminates the middleman, keeping prices relatively low.

Wicker Park

Anyone who’s ever gone sofa shopping knows that furniture prices can quickly rise. That’s why Rob Royer and Steve McClearn launched Interior Define. The website (and showroom in Wicker Park) offers accent chairs, couches and sectionals—all completely customizable without going through middleman, which keeps the prices relatively low. The two-seat Sloan sofa, for example, is the kind of modern piece you’d find at a contemporary big box store for more than $1,000. At Interior Define, it starts at $800. The store also offers a 365-day return policy.

Venue name: Interior Define
Address: 2027 W North Ave
Chicago

Cross street: between Milwaukee and Hoyne Aves
Venue phone: 773-234-3107
Website: http://www.interiordefine.com
Opening hours: Mon–Fri 10am–6pm; Sat 10am–5pm; Sun noon–5pm.
Transport: El: Blue to Damen. Bus: 50, 56, 72.
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