Has the burrito bar trend peaked with the arrival of the huge and much-hyped Chipotle chain from the US? Judging by the queues out into the street during Chipotle’s first week – up to half an hour just to reach the counter – Londoners still can’t get enough of them.
The appeal of the burrito is obvious: lots of squidgy stuff in your hands, bold flavours, instant gratification once you get stuck in.
Chipotle claims to be a cut above the existing London burrito bars, and it certainly charges premium prices for its wraps filled with ‘food with integrity’, but it’s still a fast food joint, not a place for lingering.
The most popular dish is the chicken burrito at £6.60, made with grilled ‘higher welfare’ chicken that’s been marinated in chipotle adobo (a paste made from chipotle chilli).
Other fillings include braised beef, grilled steak, pork and a vegetarian black bean option. There are also tacos and salads, but these are for wimps. And is it just us, or is the ‘medium hot’ salsa actually pretty tame?
Decent burritos, then, but not sensational enough to light our fire.