In Parma by Food Roots
10 Charlotte Place
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Traditional eating, Italian style comes to central London in the shape of In Parma, a chichi little Fitzrovia restaurant where the produce of the Food Roots company is explored. Food Roots is dedicated to the preservation of traditional Italian produce, importing foods bearing the Protected Designation of Origin and Protected Geographical Indication seals, which guarantee authenticity of flavour and support the ancestry of Italy’s most famous foodstuffs. In a charming dining room with just a handful of seats, surrounded by hanging meats, shelves lined with wines and refrigerators bursting with cheeses, guests are invited to sample those products that Food Roots holds so dear, guests to In Parma learn more about the origins and creation of favourite produce and the people behind it, sampling food and wine the way it is meant to be enjoyed – with passion and knowledge.