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Longji

Leicester Square

A no-frills Hong Kong-style diner that fills your belly without emptying your wallet.

If you’ve ever wondered what a fast food joint in Hong Kong looks like, this is it. Formerly called the Café de Hong Kong, this brightly-lit, functional space (all tiled floors and wood veneered booths), it’s spread over several floors, each with HK-pop piped overhead, and is deservedly popular with Chinese students – or, in fact, anyone with an eye for good value.

Typical dishes such as soup with just-added instant noodles, or HK tea (black tea brewed with condensed milk) are here for the truly nostalgic, but the vast menu offers plenty more besides.

We enjoyed a generous portion of sticky steamed rice came topped with two kinds of barbecued meat: slices of sweet roast pork and chunks of gamey, fatty, moreish roast duck. Equally excellent – and equally ample – was a bowl of soup noodles, where slippery ho fun in a delicate garlicky broth came topped with bouncy hawker-style fish balls and a couple of juicy fresh pork and prawn wontons.

The drinks list, which is almost as large as the menu, runs from exotic juices (honey melon, red bean) to on-trend bubble teas (papaya milk, taro), and traditional Chinese teas (oolong, jasmine, green) – though our chrysanthemum tea, served pre-brewed in a tall glass, was on the strong side.

Service is fast, and by London Chinatown standards, fairly friendly. 

Venue name: Longji
Contact:
Address: 47-49 Charing Cross Road
London
WC2H 0AN
Opening hours: Meals served 11.30am-11pm Mon-Sat; 11am-10.30pm Sun
Transport: Tube: Leicester Square
Price: Main courses £5.50-£9.20

Average User Rating

1.5 / 5

Rating Breakdown

  • 5 star:0
  • 4 star:1
  • 3 star:0
  • 2 star:0
  • 1 star:5
LiveReviews|6
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Kitty Sheppard

Excellent shout with kids - three teens after visiting British museum, went for the bubble tea (very popular, delicious), but all voted the egg fried rice, plate of Char Sui and roast duck, and BBQ ribs the best ever. The free pudding went down a treat too, and the service was quick and it's a great location and good view for people watching.

Sharon Wong

This restaurant used to be my only love in Chinatown,they did really good soy chicken while I was studying in Bristol in 2003-2006. Every time I went to London I would go this restaurant. I left England 6 years ago but the soy chicken has always been in my mind. Back to London again yesterday first thing was go to this restaurant to try the soy chicken...disaster!! The soy chicken was too soft and tasteless,some of the rice was hard and the ginger and spring onion dipping was absolutely tasteless!!! The price was a lot more expensive than it used to be. I was hugely disappointed! I had a slightly bad stomach after the food. It used to be very busy in this restaurant and always packed with Asian customers but it was only a couple of westerners there. I think the restaurant might have its owner and chef. I will never ever go back to this restaurant again!!!

Graeme Phillips

This restaurant seems to be characterised by deceitful labelling practices. I ate their earlier tonight thinking that the service charge was entirely optional, as all of the menus said "Recommended Gratuity 10%". However, when it was time to pay the bill, the waitress refused to accept the basic point of the English language that the word "recommended" does not mean "mandatory". The supervisor was summoned and the supervisor threatened that if I did not pay the service charge as well, the establishment would refuse to serve me in future. I paid the service charge, as I don't feel it is appropriate for me as a Christian to be creating a scene over only £1, but I would seriously advise anyone reading this review against visiting this restaurant: - the deceitful labelling practices when it comes to the service charge make me inclined to wonder if there are other areas in which they try to unscrupulously extract money from customers. To my mind, the word "recommended" in this context means "recommended ONLY", i.e. optional. If the service charge is only "recommended", it should be entirely possible to simply not pay it without any loss of face. Don't touch this restaurant with a barge pole.

Fred

Awful service, awful food. Expensive for what it is. Tried to complain but the waiter told me to 'forget about it'

Charles

If you like being berated for not giving a tip, after being asked to move mid meal with the wrong food you didn't order which tastes like crap! by an angry owner who turns to the other diners in the restaurant and says "all of these people are going to pay service"!! Then this is the place for you! WORST RESTAURANT EVER!