Critics' choice
Rob Greig / Time Out
Rob Greig / Time Out
Rob Greig / Time Out
Rob Greig / Time Out
Rob Greig / Time Out
Rob Greig / Time Out
Rob Greig / Time Out

A superior Italian – with wood-fired pizzas, focaccia and salads, plus miles of tempting cakes and pastries – in beautiful surroundings.

Introduced to London by Alan Yau in 2008, this smart outpost of a Milanese bakery chain remains a popular all-day option. It’s an airy, good-looking room, with a sandstone interior, long black marble counters and a (slightly odd) water feature that runs the length of one wall. The food is varied enough to keep diners coming back for more: as well as cakes, pastries and breads, there’s a choice of filled focaccia (parma ham, say, or mortadella), hot dishes (lasagne, aubergine parmigiana), slices of pizza and lots of attractive salads (chicken and avocado, mozzarella and tomato). Prices are higher than average, but it’s all quality, seasonal stuff – a sweet blood orange juice being one glorious example. Not everything works – gem lettuce, caper and grilled pepper salad was super-salty; a quattro formaggi pizza slice was tasty but barely warm – but most things do. The only real deterrent is the self-service set-up, which is slightly chaotic, despite the best efforts of the charming staff, and you have rejoin the queue for cake or (excellent) coffee. Finding a seat at the communal counters can also be something of a trial. Opt out by dining in the pizzeria (to the left as you enter), which offers table service and a marginally calmer atmosphere in which to enjoy a short but classy range of pizzas.


Venue name: Princi
Address: 135 Wardour Street
Opening hours: Breakfast served 8-11.30am Mon-Fri; 8-11am Sat; 8.30-11am Sun. Meals served noon-11.30pm Mon-Fri. Brunch served 11am-4.30pm Sat, Sun. Dinner served 4.30-11.30pm Sat; 4.30-10pm Sun
Transport: Tube: Leicester Square or Tottenham Court Road tube
Price: Main courses £7.50-£11.50

Average User Rating

3.8 / 5

Rating Breakdown

  • 5 star:11
  • 4 star:3
  • 3 star:2
  • 2 star:2
  • 1 star:3
2 people listening

This is one of the best, reasonably priced Italian places with good service and really nice environment you can find in london. The food is amazing, the coffee really is Italian and although it is always pretty busy, its always worth it!

Masumi S

After trying several places in Soho for breakfast, this places comes up trumps! Italian breakfast, great coffee, watch Soho slowly wakeup, and the food & services excellent


I always try to stop by here when I'm in Soho, it's hard not too! As soon as somebody mentions Princi it's almost impossible to go anywhere else. Yes, it's a bit tricky getting served, and even trickier to find a seat sometimes, but the bustle is part of the charm. The food is delicous.. The pizza, the breadsticks with olives..the desserts.. The full sit down restaurant is great too when you want a bit more space.


Good for when you just can't decide what to eat as you can have a bit of everything!


Went there on friend's recommendation but everything was disappointing except for the cute bartender. The chicken leg i ordered was completely tasteless itself, the sauce that it comes in was very salty. Friends ordered lots of other stuff but nothing leaves an impression. Definitely not recommending to anyone.


The one in Milan is not as successful as the London one. LOL Thanks for its good location!!! I've been there twice, both time I felt satisfied. Last visit, I've ordered Turkey Lentils Salad x Broccoli and 2 pieces of Focaccia to takeaway. Buono! Better than my first visit, Foccacia was so tasty, welll seasoned and not quite greasy. Turkey salad was also delicious, just perfect. The chilli broccoli, wow, was a surprice. Well done!!! I've been there around 2-3 in the afternoon, not too crowd, didnt queue there, felt good :) and the in total 6pounds for a balanced and healthy, nice potion lunch. First time there, I tried Tiramisu and some other dolci thing~ Loved all my desserts! Definitely will be back.


This deli/self service style restaurant is something I’d associate with a trip to IKEA, you choose from the selection breads, salads, pizzas and most importantly the hot dishes. I order my lasagne, grab a drink and try to find a place to sit. My first thoughts were the lasagne looked a little dry, and I was half right. The pasta was great & the sauce was OK, I like mine oozing out of the sides, but here I thought they were a little sparing with it. Every so often I’d hit a basil leaf or a slice of mozzarella, and this made nearly every mouthful different. A nice touch as a bad lasagne can get pretty boring very quickly. The beef was great, it melted in the mouth & was full of flavour. The two biggest let downs for me were the lack of Béchamel/Cheese sauce along with the topping. The cheese topping was coming away from the top layer of pasta and was quite dry, I imagine this was due to it being kept warm.

Lesa and Leo

My boyfried and I visited London on last year 2012 and we stumbled upon Princi Restaurant. We love this restaurant and the next time we visit London, Princi is on the top of our list!.


What a hidden gem - especially in the heat of summer. Escape the hordes in generic coffee shops on Oxford Street and settle down for a mocha and pastry in tranquility. The prices are no more expensive than a chain, but the quality and service afforded is far superior. It can get busy - get one person in your party to secure seats while the others get their orders in. Highly recommended nonetheless.


Umm..the TimeOut review said: 'Huge Portions'??!! Jesus, are we going to the same place? I imagine the reviewer was a woman on a diet.. This place is expensive for the portion size (which is SMALL, even my italian friend commented). If you are hungry and expect to feel full after then either go elsewhere or expect to pay for 2 meals as I am always hungry just after 1 'main course'. The 2nd course cake tends to fills me up, but then that's because I am lactose intolerant so, well..... Anyhows, the food is very nice and atmosphere like it is in Italy (my italian friend told me since I've never been there myself). Everyone is dressed nicely (due to the prices charged trash doesn't come here) and I enjoy coming here once in a while if only to sample their big cake selection and have a nice coffee. Seating, if you can get it, is communal and cramped at times..queues, well, you don't come here in a rush and if you have been to the Mediterranean, u already know service is not high on the agenda there...although there are often beautiful people here to ogle (as well as some of the very attractive staff) to make up for everything.


One of my favourite lunchtime spots, the most amazing pizza.


Visited the pizzeria in a group of three. We were told it would be a 20 minute wait for a table, it actually ended up being an hour and 20 mins. Many people behind us in the queue were let in first, mostly groups of two, but also a group of four (even though there are no tables for just three people so we should have been given the first available table for four). Food was quite nice but too salty, and certainly not worth the wait.


The best pastries I ever had. I come to London second time, first time just roaming and found this great place. This time I searched a lot on google to get address of Princi as I could not remember exact name. One who is in London must try this place in the evening.Bon-Apetite. :)

Rene Lavanchy

Had breakfast (smoked salmon and poached eggs on toast). Toast was burnt and tasted of charcoal, and rocket was to bitter to eat. At least the follow up was attentive, but not worth the high prices.


I would say don't be put off by some of the less favourable comments. We went early Saturday evening and it was very busy and the queue and finding seating was a bit chaotic (how very Italian) but the food was delicious and am looking forward to going again.

Pinki pie

For a late night stop, cake and a skinny latte with friends was a real treat. Loved the Italian atmosphere, very typical Italian. It's so cosy that you want to stay longer. All food looks amazing and the cheesecake I had was. Top marks from me :)


alex has no idea - princi is a waste of time. of course italian food is fantastic, but not from here. in theory its a brilliant idea, and it all looks good, but the execution is not terribly good. i can take crap service, its a take away joint for all intents and purposes, but its the food that fails. the coffee is ordinary, food not hot and the cakes bland as hell.


Went for the first time last night and though it was brilliant! Its open til midnight so a great place to go for a bite to eat if you've been having a drink in Soho and they also serve alcohol so you don't have to end your night there. The way its laid out also makes it easy to drop by without forward planning (if you're not with a large party as they can get very busy). We had just had an awful experience in Bar Shu and this really made up for the night. We had some coffees and a cake and some bread, all were delicious and reasonably priced. It was busy and the atmosphere had a real buzz. The interior was high spec and the toilets were nice too (although only two). I'll definately be returning at the earliest opportunity!

0 of 2 found helpful

Really good food and excellent service but sadly, while eating leftovers I found a very hot red chili in my pizza, even though I ordered Margherita. I'm allergic to these and needless to say, didn't have a very fun time of it the next day. I tried three times emailing Princi with three different emails I found but all three came back undeliverable (including the email they encourage job applicants to send CVs through to..good luck to them!).