I didn't like this place at all.
The below reviewer suggests that it is "SO Brooklyn" ... but as someone from Brooklyn, this is ridiculous. The prices here are 4 times the price of any equivalent Brooklyn, Boston, Philly or other East coast spot.
If you really want to pay the equivalent of $15 for a tiny pizza "pizzette" (that tastes of cardboard, and is likely only ine of 3-4 dishes you need to order per person) or you think this is how it's done in America, then clearly you have never really been there. Pizza is $2 at the most on any street on The East coast and there are lunch spots of higher quality in their hundreds.
The food here is pretentious, expensive, false and average. A place yuppies would go to pretend to their friends that they're cool and in the know.. in reality, they're neither. People tell me that food in London is getting better - it is, but only at the high end, the UK has still totally failed to master the local restaurant.. the place that families, couples, students can all eat at and receive high quality food. This is a staple in the U.S, but here in London, it is still such a novelty that you are robbed for the privilege.