This St. James's perfumery has been stimulating Londoners' olfactory senses for more than 280 years. Founded by Juan and Elizabeth Famenias Floris in 1730 - the Jermyn Street site is Floris's original shop, and is still operated by Floris' decendents. With a vast heritage that includes past customers from Florence Nightingale and Winston Churchill to Marilyn Monroe, Floris created a special fragrance in 2010 called 280 - celebrating their 280 years of success. Smells good to us.
Floris is number 87 in our list of the 100 best shops in London.