APC

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© Karl Blackwell
APC
Brick Lane
Jean Touitou's understated Parisian label APC (Atelier de Production et de Creation) is the latest addition to the ever-trendy Redchurch Street. Touitou's hip, European style has been attracting discerning dressers since the late 1980s and this new address (the second in London) should please a flock of men in search of a pair of APC's near cult-famous jeans. If you're new to the brand, seek out its well-cut basics for both sexes and enjoy its simple, effortless design - something the French seem eternally adept at. There's certainly precious little pomp or flash in the prettily minimalist spring collection currently in store. We spied a gorgeous pair of women's wooden-heeled sandals with blood red, box leather straps, as well as the type of button-down checked men's shirt that's sure to do well in the area.
Venue name: APC
Contact:
Address: 5a Redchurch Street
London
E2 7DJ
Opening hours: Open 11am-7pm Mon-Fri; 10am-7pm Sat; noon-6pm Sun
Transport: Tube: Shoreditch High Street tube

Average User Rating

2.5 / 5

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Martin C

Beautifully simple clothes and the jeans are rightly famous. It's a great antidote to most of Shoreditch's self-conscious fashion fodder.

APC C

Stay away, these clothes don’t last long! Brought some classic grey chinos, and took meticulous care of them according to the instructions. Nonetheless, within a few months the material had become threadbare in parts and holes had begun to appear. Store says that this is not a fault with the item, so don’t buy if you want your items to last longer than a few months.