Jaeger

Founded over 125 years ago, Jaeger was once synonymous with middle England; today it’s a byword for classic British chic, and Jaeger’s womenswear, menswear and accessories lines are highly covetable once again. Coats, tailoring and luxurious knitwear in classic fabrics, such as herringbone, tweed and plaid, are central to the brand’s collections, while most of the clothes have a chic but serious look, with black, ivory and navy dominating over bright colours. The hipper Jaeger London diffusion label has given the brand a boost in recent years, broadening its customer base by appealing to younger shoppers who still want to buy into a luxury heritage brand. One of Jaeger’s printed silk neckscarves could be a good place to start.