Time Out says
Posted: Tue Nov 30 1999
A prestigious, family-owned tobacconist with expert and enthusiastic staff, who hold great pride in the brand’s heritage – the business was started as far back as 1881, and is reportedly the oldest cigar merchants in the world. JJ Fox only stocks cigars with an unquestioned provenance and that meet the highest standards. Among the 20 Cuban brands are the popular Montecristo No.4s and Bolivar Belicosos, while Dominican Republic tobacco brands include Ashton. The great pipe selection features Dunhill and Meerschaum models. There’s also a good range of vintage cigars, gift items – such as limited-edition humidors, pipe-shaped cufflinks, and pewter flasks – and the shop has an excellent website. One for the seriously discerning and enthusiastic smoker.
JJ Fox is number 24 in our list of the 100 best shops in London.