Joe & Co
© Rob Greig
Time Out says
Posted: Tue Dec 9 2014
Generations after Paul Raymond ruled the southern end of Berwick Street, a less sleazy and more tonsorial 'King of Soho' has emerged in the same neighbourhood.
Having established himself in the area some 15 years ago with boutique unisex salon The Lounge, stylist and owner Joe Mills has ducked and weaved smartly with the area's changing needs. His second venture, Joe & Co, is an ultra-contemporary men's barbers that eschews the stuffy wood panels and badger brushes of traditional barbershops. Originally opened on Greens Court in 2010, it moved to bigger premises on Peter Street in 2014, and now boasts eight seats and a relaxed and airy feel.
The treatments on offer are the real draw, though, from meticulous wet shaves to on-point cuts that range from £30-£45. All gentlemanly follicular needs are handled, no matter how small –from moustache shapings, quick hairline touch-ups to keep a cut in check, right through to straightening and grey hair blendings. Highly recommended.
Average User Rating
5 / 5
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Amazing! Found this through a mate and he wasn't wrong. Great cut, great beer and great banter! Had Dan do a beard trim and a cut and it was the business. Recommended!
This is a great barber shop in the heart of soho. It is small but very clean and well run. The staff are all friendly and you can even have a beer while waiting. As well as a hair cut you can also have a full wet shave with a straight razor, or if you wear a beard you can have it trimmed and styled. All round a great mens hairdresser.
This is a really great barber shop. The staff are very friendly and the stylists are very professional. The music and decor are spot on as well. A really great little place and well worth a visit.
Great service! The staff are really friendly from the moment you walk through the door, offering you a complimentary drink (of which there is beer!). Francesca (my hairdresser) was very helpful, listening to what I asked for and then making her own suggestions when I asked. She's also very nice; happy to strike up a conversation, without it feeling awkward (unlike some other barbers). I highly rate Joe & Co. and will definitely be going back. One of the best haircuts I've had in a long time!