Affordable and practical, with occasional flashes of French chic, JoJo is one of the most user-friendly maternity ranges around. Bestsellers include maternity jeans (possibly the cheapest to be found), easy-to-wear wrap dresses, kaftans and capsule officewear (linen shirts, trousers, dresses et al). There’s loads of choice, plenty of style and it’s all amazingly inexpensive – important when you’re buying clothes that might not get much wear. Even so, only a selection of its huge stock is in-store – visit the website for further lines, including swimwear, nightwear, knitwear and jackets. It’s also a good source of clothes for babies and children, gifts and nursery items.
Branches throughout the city.