KJ’s Laundry Marylebone

A favourite haunt of the consciously-uncoupled Gwyneth Paltrow, this small-but-perfectly-formed Marylebone boutique is home to understated, incredibly wearable labels. Founders Kate Allden and Jane Ellis track down soon to be cult classics before they become so by sourcing more under the radar brands, and then fill the store with stylish yet timeless pieces. and wardrobe classics. Its eponymous own-brand is predictably great.