'The future is analogue', says this Soho outpost of global chain Lomography, which trades in cameras that naturally produce the kind of time-worn images that made Instagram worth a billion dollars. Granted, you might argue the future and indeed the present are clearly digital. But it's tough not to root for a product range this glorious, or for the genuinely beautiful pictures Lomography's cameras produce.
Beyond cameras, the store stocks film, lenses - the whole bit. Other related (and not-so-related) accessories including books, T-shirts and so on are also available.