Marc by Marc Jacobs

So cheap are the branded trinkets prominently displayed as you walk into London’s first Marc by Marc Jacobs store that you could be tempted to walk straight out again, mistaking the goods for dodgy knock-offs. Lipstick-shaped pens, key loops and bangles are all less than a fiver. But take a closer look at the rails of fun clothing, rows of Jacobs’s signature Wellington boots and the cul-de-sac filled with the perfumes and sunglasses, and you know you’re in the right place. Head downstairs into ‘The Vault’ (the building used to be a bank) to find shoes and bags. And keep ’em peeled for nude photos of a number of the shop’s staff on the walls and ceilings. They’re very well hung.