There’s nothing worse than a cookie-cutter haircut from a hairdresser who thinks he can plonk a sharp bob, blunt fringe or asymmetric hairstyle on to just anyone. Thankfully, Massato isn’t one of them. The Japanese-born, Paris-based stylist has built his reputation around giving men and women the cut and colour that suits them – and it’s not just face shape he considers. During a consultation with Massato (or more likely one of his capable staff), your outfit, personality, job and lifestyle are all taken into account in a body- and lifestyle-assessment.
The new west London salon is minimalist and predominantly white, reflecting the fuss-free styles of Massato and his team, and it joins two outposts in Japan and a further three in Paris – so if you want a cut with the jet-setting man himself, consider booking well in advance.