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Buy one get one half price...

...on erotic classes. Plus get a £5 voucher each to spend in store. Click here to book.

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Sh! is a sex shop truly worth shouting about. When it opened in 1992, Sh! was the first ever ‘women only’ erotic boutique, designed to give ladies a welcoming, safe place to shop for intimate items and get sound sexual advice. Recently, they’ve relaxed their rules: the ground floor is still reserved solely for lasses and couples, but the basement is now open to everybody, of all genders and persuasions. And everybody really should visit.

Sip a complimentary brewed served by owner Renee – who was named the UK’s Best Store Manager in the 2014 Erotic Trade Awards – and flick through the comprehensive offering of sex manuals and erotic novels, or explore the huge range of toys; they’re displayed out of their boxes on tables and shelves so you can try before you buy (although Sh! recommend holding vibrators against the tip of your nose rather than your down-belows to gauge how strongly they oscillate). In particular, the store’s wide selection of strap-ons is spot on, as is their carefully curated collection of playthings for beginners –Sh! can help you find the perfect unintimidating entry-level item, no matter what orifice you’d like it to enter.

The store was given a smart make-over in late 2014; you can now shop for something that’ll have your clit bouncing off the walls beneath a massive Kilmt displayed upon the ceiling. They’ve also introduced more of their fantastic evening workshops and talks; look out for presentations on female ejaculation, and scientists discussing their research into sexual matters. Attendees often enjoy a hefty discount on anything they purchase after classes, too.  

Sh! is number 76 in our list of the 100 best shops in London.

Venue name: Sh!
Address: 57 Hoxton Square
N1 6PD
Opening hours: Mon-Sun, 12pm-8pm.
Transport: Tube: Old Street tube/rail

Average User Rating

5 / 5

Rating Breakdown

  • 5 star:4
  • 4 star:0
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1 person listening
Wilson D
1 of 1 found helpful

Sh...nice place to go, all those toys are very inspiring..I went this place last week with my friend, got some aphrodisiac, and we felt a little bit horny and after that we visited a tantric massage parlour, had a wonderful time with two massage girls.

1 of 1 found helpful

fabulous shop for women & couples to buy stylish sex toys & erotica in a totally unintimidating atmosphere - the staff here are wonderful - putting you at your ease & giving as much advice as you wish, but also leaving you alone to browse.... Go! You'll not only come out with some exciting purchases, but also feeling on cloud nine from from the exceptional service.

1 of 1 found helpful

Very friendly place for all women. Neither vulgar nor intimidating. Wide range of sex toys, from bargain to luxury, great books, and a variety of basics, such as lubes and condoms. Amazing staff, who'll offer you advice and a free cup or tea of coffee. They're non-judgmental and don't ask for ID (I'm 19, but look younger).