The Handbag Narratives at Harrods
Until Sat Aug 24 2013
Time Out says
Posted: Mon Jul 8 2013
Harrods is honouring their most popular accessory this summer: the handbag. This campaign, due in part to the massive expansion of their accessories department (it now takes up over 40,000 square-feet!), is all about conveying the unique stories behind our coveted totes. Over twenty brands like Burberry, Fendi, Gucci, Prada, Mulberry, and Miu Miu are creating elaborate window installations that celebrate the shining aspects that set their bags apart. And they are indeed above and beyond. We particularly enjoy how Loewe have dressed their window by suspending hundreds of golden tools to resemble its Amazona bag. In the store, hot new items will also be available in limited edition pieces – so you'll be able to find incredible things to have and hold that don't exist anywhere else. If you'd like to participate rather than ogle or purchase, Harrods will be hosting events throughout the campaign like live art demonstrations, appearences by designers, and bespoke services.