The Shop at Bluebird

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Chelsea

In an airy art deco garage on the King’s Road you’ll find this chic lifestyle boutique. Owners John and Belle Robinson (the people behind womenswear chain Jigsaw) may cite European concept stores such as Colette in Paris as inspiration, but there’s none of the froideur associated with such temples to avant-garde design.

On display in the 10,000sq ft space is a broad selection of designer clothing, shoes, accessories, books, music (both CDs and vinyl) and the odd piece of furniture. The shop also boasts a spa offering shoppers the chance to unwind with a variety of treatments. There’s also a slew of hard-to-find niche skincare brands, including New York’s Bigelow, Ole Henriksen, DCL and Kaeline.

Fashion is wide-ranging; London-based designers Emma Cook and Peter Jensen are to be found here, as are US faves Alexander Wang and Marc by Marc Jacobs and Japanese heavyweights Junya Watanabe and Comme des Garçons. Look out for lesser-known labels as well, such as the rock-inspired Rika and Isabel Marant, and vintage-inspired eyewear from hip label Prism. Cool denim brands also feature heavily, and there’s a trendy range of prints, coffee-table books and CDs.

The Shop at Bluebird is number 7 in our list of the 100 best shops in London.

Venue name: The Shop at Bluebird
Contact:
Address: 350 King's Road
London
SW3 5UU
Opening hours: Open 10am-7pm Mon-Sat; noon-6pm Sun
Transport: Tube: Sloane Square tube
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