The British Fashion Council is launching a special pop-up this September for London Fashion Week. The Shop, ideally located in the West Wing of Somerset House, is a concept store where top creatives from around the UK will showcase their work together. Catch capsule collections from hot names in contemporary design like Sophia Webster, Zoe Jordan, House of Holland, and Bella Freud. Designed by renowned British artist Robert Storey, the space will also play host to a series of events open to the public. Follow London Fashion Week on Twitter (@londonfashionwk) for updates on flash sales, musical performances, interviews, and guest appearances.