High street Japanese retailer Uniqlo is popping up away from the bustle of central London and heading to the edgier streets of Hoxton to market its range of UT tees. This dedicated t-shirt pop-up encourages visitors to get involved with the brand by launching a ‘UT camera’ at the same time, a video app that loops video portraits into animation. Wear a UT tee-shirt and you could find yourself uploaded to the official UT website. Live music and poppy t-shirt designs. What’s not to love?
Uniqlo pop-up
Time Out says
Details
- Event website:
- ut.uniqlo.com
- Address:
Discover Time Out original video