West Elm

1/3
Eamonn McCormack
2/3
Ian Gavan
3/3
Ian Gavan
Fitzrovia

Anyone who has nipped across the Atlantic and sampled the delights of American homeware stores such as Williams-Sonoma, Restoration Hardware and Ethan Allen will lament the lack of affordable equivalents over here.  The wide selection of beautiful design available at reasonable prices in the US has for some years been responsible for British tourists doubling the return weight of their suitcases. As a result, the arrival in London of West Elm, owned by the same brains behind Pottery Barn, has sent out a ripple of excitement among home décor lovers.

In a particularly brave move, the brand have chosen to position their first UK store just a few metres away from their British competitors Heal’s and Habitat. 12,000 sq ft on Tottenham Court Road has been dedicated to inducting the British public into the brand’s New York understated chic. Across two levels the space houses everything from cushions and cookware to bedding and furniture an emporium of tasteful quality at an accessible price. The shop atmosphere is a relaxed and friendly one, where shopping is made easier by attentive staff and a beautifully curated selection of stock that makes you want to chuck out everything you own and start again.

 

The space also also boasts an in-house café as well as a ‘Design Lab’ where customers can benefit from an in-store stylist and their design wisdom. A free Christmas Gift wrap service is also on offer, as well as a wide selection of foodie gifts. On top of this, the brand are keen to integrate themselves into their new location by supporting local business, and a corner of the shop features artwork created by local artists as well as furniture produced in collaboration with UK-based designer James Harrison. However, the biggest draw is possibly the company’s green credentials. Dedicated to supporting artisan hand-crafters, West Elm’s rugs are hand woven in India by craftspeople protected by the All India Artisans and Craftworkers Welfare Association. Their range of organic cotton bedding and towels as well as furniture crafted from sustainable wood and renewables such as bamboo also help enforce the company’s ethical and environmental interests.

Venue name: West Elm
Contact:
Address: West Elm
209 Tottenham Court Road
London
W1T 7PN
Opening hours: Open: 8:30am-7pm Mon-Wed, 8:30am-8pm Thurs, 8:30am-7pm Fri-Sat, 12pm-6pm Sun
Transport: Tube: Goodge St

Average User Rating

2 / 5

Rating Breakdown

  • 5 star:1
  • 4 star:0
  • 3 star:0
  • 2 star:0
  • 1 star:3
LiveReviews|4
2 people listening
Scott Interiors H

Great store, Great service! The team in store are really helpful and go that extra mile when I was in search of a product which was out of stock! Thanks team!

shaila d

West Elm Customer service is appalling (and WAS a fan of their store from the US) but have written in to CS months ago with a complaint (and have written again and again) and have never had a response....oh well, we bought our sofa elsewhere but what a same because the US versions are quite good.

Shirley McCrow

Ordered from Westelm online products never arrived despite being described as in stock. Customer service said they would get them sent straight from the London store and email date of shipping. This didn''t happen and now my order is being described as 'closed'. Now have to check money has not left my bank account. Very poor service. First and last time I shop with them. Will stick to the excellent service which is John Lewis. Not a very good start for a new name on the high street. Shame as the products look very nice. ??

Stephanie C
0 of 1 found helpful

WORST CUSTOMER SERVICE

Never ever buy any furniture from West Elm! It is poorly made. I've bought a console and the wood cracked few days after. And this is not the worst part of it: their consumer service worth nothing. They never send any email to tell you what's going on, the process, the deliveries, etc. They are working with UPS so they are not able to track their own pieces!!! If you call them they are unable to tell you anything about what is going on! When are you going to have your new furniture, when are they going to pick up the old one, nothing, non email. So you expect something which never arrive at the end. A waste of time. UPS doesn't deliver to your home… but to your door! How do you do when you aren't a wrestling champ' to carry by yourself your furniture? Keep the boxes! UPS won't pick up your damage furniture unless you have the boxe!!!

No. Don't be tempted by the nice design. Go and shop somewhere else.

AVOID