Find Your Brand Story Perth

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The Lover & The Engineer says
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Find Your Brand Story is an intimate workshop where we help you to find and express your brand’s meaning over the course of a full day. Clare Goodridge and Adam Johnson will help you find the stories that fill your brand with meaning, and then give you the tools to express that meaning in a way that makes your brand deeply relevant to your audience.

The workshop introduces you to how the brain works, the science of connection, archetypal psychology and brand storytelling. It will give you the confidence to mindfully create and reinforce your brand’s meaning through all business activities and marketing communications.
Workshop includes:

- Morning coffee and lunch
- The Lover & The Engineer Tote filled with L&E goodies
- Drinks & Sundowner Chats on the rooftop

Topics include:

- Why Meaningfulness Matters
- The Science of Connection
- Empathy, Storytelling & Business
- Finding Your Why
- Humanising your brand using archetypes
- What makes your brand meaningful?

What you will leave with:

- A clear understanding of the relevance of meaningfulness in business
- An insight into how the brain works and how to connect with people on an emotional level
- Tools to draw out your Why - your reason to exist as a brand
- An understanding of power of empathy and storytelling and how to use this to connect meaningfully with your audience
- Tools to find and express your brand personality, purpose and values
- An insight into what makes your brand meaningful and how to evolve its meaningfulness over time
- Access to a one hour mentoring session with Adam Johnson & Clare Goodridge to discuss your learnings and progress.

The Alex Hotel

Hidden in the heart of Northbridge, the Alex Hotel offers the perfect setting to explore your business, its aspirations and its meaningfulness. The workshop space is on the sixth floor of this petite luxury hotel, giving you a spectacular and inspiring view through the city and its rooftops.
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By: The Lover & The Engineer