What do we love most about this institution? Perhaps the brilliant moist salt beef, carved as you wait from a slab kept warm in the front window, or the classic smoked salmon and cream cheese, or the bagels (boiled before being baked) these fillings go into.
Or could it be the 24-hour opening with hot bread pulled fresh from the ovens all night, or a Brick Lane location that makes this the snack stop of choice for clubbers, imbibers and taxi drivers?
Indulge in a piece of New York-style cheesecake or a super-sweet almond slice if you wish (ignore the pastry-heavy sausage rolls), but remember that the bagels are what have kept punters coming back since 1977. A narrow counter caters for eaters-in.
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