Talking Shop: Jeremy Scott
Off-the-wall designer Jeremy Scott tells us why modern fashion needs to be a little bit more laughable
Mon May 20 2013
In a world where popular culture seems to have gone a little beige – from the Duchess of Cambridge and her penchant for play-it-safe fashion, to the easy listening soulsters topping the charts – Jeremy Scott is not so much a breath of fresh air as a neon tornado. His designs are gloriously irreverent, undeniably daft and dramatically different. While commercial concerns and retail struggles are keeping the catwalks conservative, Scott is one of the few designers who focuses on fun rather than figures when producing his collections. Which may explain why he collaborates so prolifically with major cash rich brands . His many imaginative side-projects have produced a string of cult designs – from his winged Adidas trainers to his ingenious Mickey Mouse sunglasses. The latest is perhaps the most unlikely of all – a stroller for pram brand Cybex.
What do you love about London style?
‘That anything goes. That no one really gives two shits about what you’re wearing. No one is hollering at you in the street or perturbed by something strange. In New York, people are much more vocal about it. People here just mind their own business. I like that.’
Would you like to open a shop in London?
‘Absolutely, my goodness yes. I’m still familiarising myself with the city – things are so spread out here. But I like the idea of opening a shop on one of London’s many quaint old streets. There are some great ones around Soho: they’re so narrow and atmospheric – so unusual compared to America.’
If you could turn any shop in the world into your flagship, which would it be?
‘Dover Street Market. I’ve always loved it. It’s such a beautiful store and a beautiful space.’
Who is your style icon?
‘I have lots of muses, but one of my main girls is Cara Delevingne. She epitomises the way to wear my clothes. I love how she mixes up her style, and the way she has so much fun. I simply adore her.’
What epitomises Jeremy Scott style?
‘Humour. Always deliver a message with humour. It makes a more impactful punch.’
What have you designed that even you wouldn’t wear?
‘There are lots of my designs I wouldn’t wear – but not because they’re too crazy. They’re just not meant for me.’
What is your craziest design to date?
‘It might be baby strollers [a collaboration with children’s company Cybex]. I never thought that designing children’s products would be something I’d do – I’ve surprised myself.’
Do any child stars interest you?
‘I love Suri Cruise. I mean, how could you not love that adorable little thing with her little high heels? She’s so cute.’
Does Kate Middleton’s style bore you?
‘It certainly doesn’t excite me. But she seems like a beautiful, warm person. Figure wise, she could wear fashion easily and I could put her in rails and rails of my clothes.’
Do you think fashion is too serious?
‘Abso-fucking-lutely. I think fashion takes itself way too seriously. It’s just fashion, people. It’s just clothes. It should be frivolous and fun. You’re not meant to see it as church and pray to a blouse.’
What do you love most in your wardrobe?
‘High-tops. I look at old pictures of myself as a kid playing with my dog, sitting on my front porch, or on my birthday, and I’m always in high-tops with sweat pants pulled up to my knees. I’ve been doing that since I was eight. It’s still my preferred style.’
What would you spend £10 on?
‘Jeez. In London? I don’t think I could buy anything. It’s so expensive here. If I had to take a cab to the place I was buying something from, I would have already eaten up the budget.’
You obviously love comic books. Which is your favourite?
‘I really love Batman. I love his logo. And there are so many different Batmans to take inspiration from.’
What’s the best shop in the world?
‘I love Dog in Tokyo.’
What’s your most controversial design?
‘I have so many! Really, take your pick. I feel my role is to push boundaries. I don’t like things to be safe and sedentary. So controversy is the cross I have to bear.’
What design are you most proud of?
‘This is like picking a favourite child! I love all my children! My winged Adidas shoes have become an emblematic design, though. And it’s uplifting to know they’re so populist and have reached so many people.’
The Cybex by Jeremy Scott Collection will be available at Selfridges from June.
Wrap up your festive shopping with London's Christmas markets and fairs Christmas in London Discover all the festive activities to be enjoyed in London this Christmas, including markets, Christmas lights, pantomimes and carols. See our guide to Christmas in London Looking for gift inspiration? Look no further than London's Christmas markets. Among a raft of events you'll find foodie gifts, hand-crafted pressies and usually a bit of glühwein to help you get into that merry spirit... Christmas markets and fairs Christmas at Kew Best for...The magical woodland setting Nearest tubeRichmondDuring the evening openings of Kew's lovely Christmas celebrations there are plenty of family-friendly attractions, including a Victorian carousel and vintage rides, Santa's grotto, a boutique Christmas market with foodie treats and live festive music. These lates, set within Kew Gardens, promise to be a perfect way to get into the Christmas spirit. Handmade Christmas Best for... One-off crafty treats Nearest TubeNorth GreenwichAvoid the mad rush in the week before Christmas to gather up your presents and head to the Handmade Christmas Fair at the O2, where there'll be one-of-a-kind pieces made by independent designers, crafters, hobbyists and food and drink connoisseurs. To peruse the brochure, visit www.handmadechristmas.co.uk. Hyde Park Winter Wonderland 2013 Best for...Over-the-top festive spirit Nearest TubeMarble ArchHyde Park gets glammed up once again
If you're a small or medium-sized grown up, you could save a fortune by loading up on tots' togs Zena'A playsuit (essentially a glorified romper) isn’t the first thing I’d pick out for myself – being petite, I’m wary of wearing anything an eight-year-old might also appreciate. But this Chloé number is chic and grown-up, and would look great on a leggy blonde. And I’m totally in love with the tiger-print shirt.'Total cost: £154.99Total cost of adult equivalent: £1,012.99Saving: £858Nick'The advantages of being short are few, so you’ve got to embrace the occasional small victory when it comes your way. This outfit had me jumping for me joy (though not very high, obviously).'Total cost: £39.97Total cost of adult equivalent: £79.93Saving: £39.96 Talking shop Robbie Williams Does the popstar actually do any designing? Khloe Kardashian The youngest of the sorority wishes £10 got you more Manolo Blahnik The designer believes in 'buying less, but good quality’ Childrenswear is VAT-free and cheaper but still trend-focused and stylish, so our mini-models Nick (5'7") and Zena (5'1") tried some kids’ ranges on for size. We found that it’s possible to find a deal if you’re diminuitive.Scroll over the images below to find out more about each outfit... Most popular shopping events Carnaby Echoes Carnaby Street is celebrating 100 years of music with Carnaby Echoes – a free exhibition commissioned from London based artist, Lucy Harrison. Although heavily asso
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His Farrell label is inspired by his grandad – but does the popstar do any designing? We talk to Robbie Williams and his head of design Ben Dickens Robbie, be honest – do you really sit at a drawing board? How collaborative is the process?Robbie: ‘Ben and I meet in London and LA to go through it all, from my initial inspirations through to how that materialises to final product. He’s a really talented guy, and I’m lucky he’s here to facilitate all my ideas for the brand.’ Ben: ‘We discuss ideas and concepts: books, films, characters, heroes, magazines and of course vintage shopping. From there I’ll go away, and ‘make it happen’. Much like when Rob works with writers or producers to create great music, we do the same with clothes.’ Ben, how has your experience at Burberry trained you for the job?Ben: ‘Working with Christopher [Bailey] and the team gave me a great insight into the runnings of a global luxury brand. To create clothing of quality and heritage is instinctive, and also something you learn along the way.’Do you hold any other designers up as a model?Robbie: ‘I don’t want to follow in any designer’s footsteps, really, I think being us and doing that well is the most important thing to focus on.’What’s your favourite product in the range?Ben: 'The camel Demob coat. It instills a real sense of authority. Rob says it’s like a suit of armour.’ Robbie: ‘The cropped Dispatch coat. It’s a custom variation on a British military dispatch rider coat that Ben and I found and bo