Atlantis Bookshop

Shopping , Bookshops Bloomsbury
  • 5 out of 5 stars
(51 user reviews)
172 Love It
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London’s oldest independent bookshop on the occult (it opened back in 1922) sells new and secondhand titles on everything from angels and fairies, vampires, werewolves, earth mysteries and magic, to yoga, meditation, feng shui, healing, green issues, spiritualism and psychology. The shop also hosts regular events such as ‘Discovering the Runes (for beginners)’ and the popular ‘Psychic Café’ series. The physical shop is petite in size, but a much larger range of stock is available from the company’s e-shop ( The shop’s in-store noticeboard is a useful resource for finding out about practitioners of alternative therapies, as well as external events.
Venue name: Atlantis Bookshop
Address: 49A Museum Street
Opening hours: Open 10.30am-6pm Mon-Sat
Transport: Tube: Holborn or Tottenham Court Road tube
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Average User Rating

5 / 5

Rating Breakdown

  • 5 star:51
  • 4 star:0
  • 3 star:0
  • 2 star:0
  • 1 star:0
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2 of 2 found helpful
Staff Writer

Without peer, the best occult and metaphysical bookstore on the planet. Now onto its third generation, this family run business was patronised by the likes of Aleister Crowley and the Golden Dawn set.

Ask the owners anything about literally anything and they will know it.

Lynne R
1 of 1 found helpful

Fascinating place with the most delightful owners...everyone should visit!

Nick N
1 of 1 found helpful

The old world charm of an independent bookseller with the modern wit and wisdom of two brilliant women who run it, Atlantis has been the inspiration for many in almost every walk of life (particularly some pretty high profile rock stars!). When in a good mood (and they normally are) you might even get a cup of tea if you're interesting enough!

Edwin P

The best book shop in Bloomsbury. An oasis in a West End that is now deluged with eateries.

Chloe M

Atlantis sells a diverse range of fascinating books and other materials. They also get involved in the community more widely, with talks and workshops and setting up stalls at conferences. They are deeply knowledgeable, friendly and helpful.

Lilly H

I recently went to London to find esoteric book shops and Atlantis did not disappoint! what a wonderful shop full of history and knowledge. The staff are very knowledgeable and approachable, I can't wait to go back.


Atlantis Bookshop is friendly and welcoming any and every time I have been. Whether it is to look around, looking for a specific book or item, they are always so kind and helpful.

Vinicius F

In this cozy little shop you will find books you never knew existed, but were there waiting for you. It is a historic place, and quite close to the British Museum. Mandatory stop if you are into books.

Bill S

In my opinion this is the best specialist bookshop in the UK for anything occult or esoteric. The shop is run by Geraldine Beskin and her daughter Bali who as well as being extremely knowledgeable,helpful and informative are two of of the nicest people I have ever met.

Kyra M

This is an amazing bookstore and people come from all over the world to visit it

Erica H

Knowledgeable owners - a mother and daughter team, a great selection of books and tarot cards and excellent workshops and courses.

Claudia M

The shop has such a lovely atmosphere and the staff is super friendly. I feel like transported into a different world and there is always something new and interesting to find if you like to broaden your horizon and are interested in things that are different to the mainstream bookshops. I just love it. Found a few lovely treasures there that I did not expect.

Maggie H

It's friendly staff that are very knowledgeable. The atmospher in the shop. The wide range or books on the shelfs slso the people who do talks on subjects im intrested in all round a great shop

Nina K

Both store keepers are a fountain of knowledge. Going into there shop is like going home. They make you feel warm and welcoming.

Ruth P

Unique and wonderful book store with history and character. Helpful and friendly staff - it's always a joy to visit.

David G

The very best esoteric book shop in London.  Genuine and friendly staff, helpful and caring.  Three generations of service to the occult community.  International sales too.

Beverley M

Wonderful family business, extremely knowledgable staff, best book launches in London. Wide range of books, gifts and talismans. Do not pass up an opportunity to visit this magickal shop.

Louise P

Great place to come to chill & relax. Good advice from all members of staff on products & subjects.

Mary C

Wonderful haven in the middle of town. Geraldine & Bali are great and they always really look after you. My favourite!

Liz C

An independent gem in the middle of London. Long may this family business succeed - truly magic!

David W

Love this shop, always very friendly atmosphere and extremely helpful staff :)

Jeremy D

The Atlantis Bookshop is a great place to escape the bustle of London's West End and restore your sense of wonder. It has a fine selection of new and second-hand books on a wide range of mind-boggling subjects and Geraldine and Bali are on hand to help point you towards something that might be of interest. If you are feeling in need of a bit of magic or trying to unravel a mystery, then I suggest you pop in there at the first available opportunity - you never know where you might end up!

Helen H

An inspirational book store with the Geraldine and her daughter actually knowing about the books in the shop and an awful lot more a place not too miss

Lol S

Visited today for you first time in 25 years and left feeling both refreshed and inspired.

Well worth a visit. 5*

Russell B

One of the friendliest book shops I have ever been to. Although I'm from Northampton, I make a point of visiting them at least once a year.

Jane M

A warm and friendly welcome at this unique and unusual bookshop - just like browsing in a friend`s sitting-room! A real one-off.

Michael P

Geraldine is a joy to talk to; her knowledge of the Occult & Magical world is breath taking. It is always worth popping in here even if it is just for a chat! Actually I have been 'popping in here' for 35 years odd!

Michael C

I have been visiting this shop since the 1960's in pursuit of the Hidden Knowledge. Friendly and informed advice is always available from the staff.

Zsuzsanna G

Atlantis Bookshop is a wonderful place if you are looking for esoteric and occult books, or wish to participate in evens linked to such books.

Julianne G

Always a destination in London, a wonderful bookshop run by very knowledgeable and lovely ladies

Kate W

I've been going to the Atlantis Bookshop for about 30 years and have seen a number of changes its always a great shop full of the most wonderful books one of Londons top gems bright blessings Atlantis Bookshop

John C

Atlantis has to be one of the most interesting and friendly mysterious bookshops in London! The centre of everything you need to know about all things mystical and magical, it's a great place to pop in for a chat with owners Geraldine or Bali and hear about London's unseen and mystical past, hidden chambers, occult secrets and witchcraft. A lot of it abounds in London's great city, and Atlantis has been at the centre for many many years. Fancy something different his Halloween? Buy some mystical fiction from Atlantis! What better after a spooky visit to the Egyptian mummies at the British Museum? You won't find anything else like this wonderful shop in Bloomsbury!

Wlodzimierz O

Wonderful place run by two wonderful ladies. The Atlantis Bookshop is filled with Love and rare books, with expert knowledge and delightful conversations, with friendly spirits' whispers in the walls and with all you need to start or carry on with your journey in the world of Magick.
The Atlantis Bookshop, the place to be, the place to shop, the place to vote for!

James B

The best bookshop to visit , a chat with the very knowledgeable Gerladine helps with making a more informed purchase !

Ina C

Atlantis Books is famous in the Netherlands as well as THE place to visit when you want to find the extraordinary books, and I have always had such nice help from the owners!

Caitlín M

When coming to the British Museum, I always visit my second home, Atlantis Bookshop. Friendly service, great ambiance, and wonderful stock. Encyclopedic knowledge of all magical areas ensures that if they haven't got what you want, they will track it down and find it for you, or else discover something that will help you. An historic bookshop whose continuance is dear to my heart. Check out the magical and original emblems which make it a museum in its own right!

Keith R

London's oldest and most famous occult and mystical bookshop. Only yards from the British Museum, and "The Plough"which was the watering hole of many of the literati in the 1920s and 1930s. Atlantis oozes historic charm, generations of British occultists and oddballs, from Aleister Crowley and Dion Fortune to many of the founders of the neo-pagan revival, have crossed it's leadlighted threshold. And it isn't just history - the proprietors Geraldine and Bali aren't just "till-minders," they live and breathe the books they sell.

Nic C

The bookstock is intriguing and deals with a wide range of issues, on all levels bar the superficial. But that's not the true magic of the place ... listen to the conversations! Bali and Geraldine are national treasures!

Lucy H

Wonderful shop with knowlegable staff who are always willing to help. A gem.

Julia P

London's most famous occult bookshop is always worth a visit. Friendly and knowledgeable owners and a wonderful selection of books, some very hard to find elsewhere.

Donna W

This must be the most magical shop in the world. I have never spent such a large amount of time in a small shop. Every corner offers a new experience. From books to tarot cards from workshops to book launches the Atlantis book shop offer something for everyone from the mildly curious to the expert. After one visit you feel part of a very special family and are treated like the most important visitor in the world... Just an amazing place .

Elaine H

your lose time browsing though the unusual reading material. And chatting to the friendly and well informed staff.

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