NikeLab 1948

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© Tom Bunning

With Oxford Circus’s Nike Town catering for the masses, it seems Nike’s army of more refined sneaker freaks were feeling a little overlooked. The trainer brand’s clubhouse for their most loyal (and obsessive) fans, 1948, was hidden under the railway arches on Bateman Row, a sidestreet connecting Great Eastern Street to Curtain Road, until it closed its doors for a while – before rising spectacularly from the ashes in 2014 as NikeLab 1948. A space made of recycled e-waste is the appropriately forward-thinking setting for the shop – one of six NikeLabs across the world, it’s a shrine to the the brand's flyest inventions and releases. It even has its own running club, if you can bear to get those new kicks dirty. 

Venue name: NikeLab 1948
Address: Arches 477-478 Bateman's Row
Opening hours: 11.30am-6pm Thur, Fri; 10.30am-6.30pm Sat; 11.30am-5pm Sun
Transport: Shoreditch High Street Overground
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