Unquestionably the Rolls-Royce of the bra-fitting world, Rigby & Peller – corsetière to the Queen, no less – offers a professional, service-oriented experience in its Mayfair boutique. Once you’ve seen the difference these properly fitting undergarments make, there’ll be no returning to the grab-and-go guesswork and the greying rejects from the back of the drawer.
Either arrive early or make an appointment if you want to be measured (it takes 45 minutes) and go prepared to splash some cash. Not because it’s outrageously expensive – prices are, in fact, fairly affordable with bras starting at £58.95 – but because you’ll be dying to get your hands on the array of fabulous items.
Brands include Spanx, Speedo, Meireles, Aubade and Fantasie as well as own-brand designs (a R&P swimwear range launched in 2009). Sports, mastectomy and maternity bras are available too. There are branches in Knightsbridge, Chelsea and Westfield London.
As featured in the 100 best shops in London