Shopping , Bakeries Oxford Street
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(6 user reviews)
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© A Meredith
© Selfridges
© Selfridges
© Selfridges
© Selfridges

Selfridges - Time Out's favourite London store - celebrated its centenary in 2009. With its concession boutiques, store-wide themed events and collections from the hottest new brands, it's a first port-of-call for stylish one-stop shopping, while useful floor plans make navigating the store easy-peasy. The basement is chock-full of hip home accessories and stylish but practical kitchen equipment (think Alessi, Le Creuset and Kitchenaid), while the ground floor boasts the Wonder Room - 19,000sq ft of luxury brands - and a well-stocked beauty hall, complete with its own Nails Inc manicure station. But most shoppers make a beeline for Selfridges' excellent fashion floors.

With a winning combination of new talent, hip and edgy labels, smarter high street labels and mid- and high-end brands, the store stays ahead of the pack. Kingston graduate and 2007's Student of the Year Sophie Hulme joined the hallowed second-floor womenswear halls with her dramatic first collection of luxury streetwear; her beautiful, boxy leather bags still on offer today. Elsewhere, Simon Miller Jeans join the already phenomenal jeans stable, while the new Halston boutique in Superbrands shows that Selfridges is not neglecting its big labels either.

There's plenty of new draws in the food hall, too, with great deli produce from London-based Baker & Spice and LA frozen yoghurt export Pinkberry.

As featured in the 100 best shops in London

Venue name: Selfridges
Address: 400 Oxford St
Opening hours: Open 9.30am-10pm Mon-Sat; 11.30am-6pm Sun
Transport: Tube: Bond St
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4.8 / 5

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Staff Writer

This store shouts luxury as soon as you walk through the doors, especially with the doormen and security (or maybe because i always walk through the chic handbag section first) Pretty much anything from high end street stores to designer fashions you will find here. But my favourite part is the sweet department, the wall of Jelly Belly beans is so careful not to overload the bag though anotherwise you will have a shock at the till. Oh and avoid the boxing day sales, its chaos!!!!!

Grace I

Why go anywhere else? While Harrods heaves primarily with gawping tourists who block the aisles without buying much, Selfridges serves real Londoners who know where to find quality goods. The cheese counter is legendary, and the bakery area offers numerous choices, including huge ranges of breads and pastries. The best sourdough bread in all of London (trust, me I'm a native Californian and I've tried all the sourdough bread in London in the last 17 years) is at the Daylesford Organic counter (the spelt sourdough is amazing). 

The store may seem expensive, but I found two high-quality Egyptian cotton towelling bathrobes marked down from £90 to £19.99 each in late January. The cosmetics sale on Boxing Day is not to be missed (just stay away from the designer boutiques that day because it's mobbed with tourists grabbing at anything that they can reach). And don't miss the chocolate hall either, especially the L'Artisan du Chocolat boutique. Have a good look around the lower ground and top floors, and don't stick only to the main floor, or you'll miss some really unusual and distinctive goods.

Daniel L

With anything from drones to craft beers from Japan to bath salts from the dead sea, you can get anything and everything at this Harrod's rival. And not to mention after all that shopping, you can pop over to the food hall to refuel and recharge before the next wave of shopping. And of course what better feeling is there than walking along bond street carrying those beautiful yellow bags containing the many purchases..... This is a must go for both locals and tourists alike. 

Ros A

Selfridges is a London institution (not in a mental hospital kind of way). It's one of the best known department stores in the world, and it sits between Bond St and Marble Arch tubes dominating a large section of one side of the street. It's always incredibly busy, but I will say they have an excellent food department, an even better beauty counter section (think bobbi, nars, clinique, chanel, mac.... EVERYTHING) and I love their stationary section.

Tip - if you're into homeware, check out the lower ground floor. It's often forgotten, but it's rather good. If you're looking for women's clothes, the upper floors are more £1000+ price tags, but if you head to the back of the ground floor (on the same level as beauty) you'll find little pop up style versions of topshop, h&m, miss selfridge and more. I've often found good pieces for under £50 there.

Selfridges is by far my favourite department store in London. Service is usually good and it has the right balance of expensive to inexpensive to make it viable to shop there.


Selfridges is unique. If you are going to a wedding in London and need something to wear, you will find it at Selfridges. If you are going to a party or hosting a party, you will find something to wear at Selfridges. They are big on fashion. Many of my clients visit the store to buy expensive champagne and wines for parties and I have recommended Selfridges menswear on the first floor to many friends.

Kate Rushton

Selfridges is my favourite of all the big department stores in London, especially at Christmas time. As even though its range is not dramatically different to anyone else. The layout and ambiance are so much better. So many shops under one roof and I never find it uncomfortable shopping here. Even on a Saturday, the shops are manageable. The best bit has to be the food hall. There are always freebies on offer and the chocolates are divine. Also, they now have Pinkberry. :-)