Selfridges - Time Out's favourite London store - celebrated its centenary in 2009. With its concession boutiques, store-wide themed events and collections from the hottest new brands, it's a first port-of-call for stylish one-stop shopping, while useful floor plans make navigating the store easy-peasy. The basement is chock-full of hip home accessories and stylish but practical kitchen equipment (think Alessi, Le Creuset and Kitchenaid), while the ground floor boasts the Wonder Room - 19,000sq ft of luxury brands - and a well-stocked beauty hall, complete with its own Nails Inc manicure station. But most shoppers make a beeline for Selfridges' excellent fashion floors.
With a winning combination of new talent, hip and edgy labels, smarter high street labels and mid- and high-end brands, the store stays ahead of the pack. Kingston graduate and 2007's Student of the Year Sophie Hulme joined the hallowed second-floor womenswear halls with her dramatic first collection of luxury streetwear; her beautiful, boxy leather bags still on offer today. Elsewhere, Simon Miller Jeans join the already phenomenal jeans stable, while the new Halston boutique in Superbrands shows that Selfridges is not neglecting its big labels either.
There's plenty of new draws in the food hall, too, with great deli produce from London-based Baker & Spice and LA frozen yoghurt export Pinkberry.
As featured in the 100 best shops in London
400 Oxford St
|Opening hours:||Open 9.30am-10pm Mon-Sat; 11.30am-6pm Sun|
|Transport:||Tube: Bond St|
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Much Ado About Nothing
Well-regarded fringe stalwarts the Faction Theatre Company take a step towards the big time with this intriguing project: a production of Shakespeare's battle of the sexes comedy 'Much Ado About Nothing' set in the world of fashion and performed in actual...Shakespeare Until Saturday September 24 2016Read more
Things to do
Triyoga on the Roof
Start your day with a breath of fresh air on the roof of Selfridges with this yoga class suitable for all ability levels. The forest-themed restaurant provides a leafy backdrop and tickets include breakfast (avo on toast, obvs), mats and a Triyoga goody...Classes and workshops Tuesday August 30 2016Read more
Things to do
Pick your pencil and create something arty at these drop-in drawing sessions on the Lower Ground Floor of Selfridges. Materials are provided and artists from the Royal Drawing School will be on hand to offer advice and encouragement.Classes and workshops Thursday September 1 2016 - Thursday December 1 2016 FreeRead more
Average User Rating
4.4 / 5
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A place that welcomes everyone, that is the belief of Selfridges. From high street chains to luxury designers such as Prada and Dior, Selfridges is a must see destination for National and International visitors alike. As London thrives on our international custom, Selfridges is brilliant at supporting this. Well known for it's Salt Beef sandwiches and impressive window displays, I would say give it a go, visit it. Even if it's only once and you think you'll be slightly intrigued. Selfridges is not your everyday shop, having an endless supply of new and intriguing products, from a remote controlled car that can drive up walls, to the latest handbag. Be prepared though, Selfridges is fast pace and can get VERY busy with eager fashionistas, (sometimes the people in the shop can be as interesting to see as the products that are being sold.) Other than that, enjoy and explore, this big yellow store!
Selfridges is unique. If you are going to a wedding in London and need something to wear, you will find it at Selfridges. If you are going to a party or hosting a party, you will find something to wear at Selfridges. They are big on fashion. Many of my clients visit the store to buy expensive champagne and wines for parties and I have recommended Selfridges menswear on the first floor to many friends.
Selfridges is my favourite of all the big department stores in London, especially at Christmas time. As even though its range is not dramatically different to anyone else. The layout and ambiance are so much better. So many shops under one roof and I never find it uncomfortable shopping here. Even on a Saturday, the shops are manageable. The best bit has to be the food hall. There are always freebies on offer and the chocolates are divine. Also, they now have Pinkberry. :-)