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© A Meredith
© Selfridges
© Selfridges
© Selfridges
© Selfridges
Oxford Street

Selfridges - Time Out's favourite London store - celebrated its centenary in 2009. With its concession boutiques, store-wide themed events and collections from the hottest new brands, it's a first port-of-call for stylish one-stop shopping, while useful floor plans make navigating the store easy-peasy. The basement is chock-full of hip home accessories and stylish but practical kitchen equipment (think Alessi, Le Creuset and Marco Pierre White for Russell Hobbs), while on the ground floor the Wonder Room - 19,000sq ft of luxury brands - goes from strength to strength.

There are plenty of concessions worthy of note: Cycle Surgery on the first floor is a knowledgeable pitstop for two-wheelers, while Beautiful Blooms on the ground floor specialises in cut, scented English and French garden roses. Too many shoppers bypass these delights as they make a beeline for Selfridges's excellent fashion floors.

With a winning combination of new talent, hip and edgy labels, smarter high street labels and mid and high end brands, the store stays ahead of the pack. Kingston graduate and Student of the Year Sophie Hulme joined the hallowed second-floor womenswear halls with her dramatic first collection of luxury streetwear along with Alexis Mabille's beautiful collection of androgynous tailoring inspired by Jane Birkin. Elsewhere, Simon Miller Jeans joins the already phenomenal jeans stable, while the new Halston boutique in Superbrands shows that Selfridges is not neglecting its big labels either.

Menswear is also superb, with concepts like the b store pop-up shop continuing to excite customers. The store's recent 3rd Central initiative - located, funnily enough, in the centre of the third floor - is where you'll find the hippest brands of the day, with an ever-evolving mix of contemporary labels such as Ashish, Preen Line and jewellery brand Zoe & Morgan. There's plenty of new draws in the food hall, too, with great deli produce from London-based Baker & Spice and LA frozen yoghurt export Pinkberry.

Selfridges is number 1 in our list of the 100 best shops in London.

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Venue name: Selfridges
Address: 400 Oxford Street
Opening hours: Open 9.30am-10pm Mon-Sat; 11.30am-6pm Sun
Transport: Tube: Bond Street

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  • Pop-up shops Until Thursday December 24 2015
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Average User Rating

4.7 / 5

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Daniel L

With anything from drones to craft beers from Japan to bath salts from the dead sea, you can get anything and everything at this Harrod's rival. And not to mention after all that shopping, you can pop over to the food hall to refuel and recharge before the next wave of shopping. And of course what better feeling is there than walking along bond street carrying those beautiful yellow bags containing the many purchases..... This is a must go for both locals and tourists alike. 

Ros J

Selfridges is a London institution (not in a mental hospital kind of way). It's one of the best known department stores in the world, and it sits between Bond St and Marble Arch tubes dominating a large section of one side of the street. It's always incredibly busy, but I will say they have an excellent food department, an even better beauty counter section (think bobbi, nars, clinique, chanel, mac.... EVERYTHING) and I love their stationary section.

Tip - if you're into homeware, check out the lower ground floor. It's often forgotten, but it's rather good. If you're looking for women's clothes, the upper floors are more £1000+ price tags, but if you head to the back of the ground floor (on the same level as beauty) you'll find little pop up style versions of topshop, h&m, miss selfridge and more. I've often found good pieces for under £50 there.

Selfridges is by far my favourite department store in London. Service is usually good and it has the right balance of expensive to inexpensive to make it viable to shop there.


Selfridges is unique. If you are going to a wedding in London and need something to wear, you will find it at Selfridges. If you are going to a party or hosting a party, you will find something to wear at Selfridges. They are big on fashion. Many of my clients visit the store to buy expensive champagne and wines for parties and I have recommended Selfridges menswear on the first floor to many friends.

Kate Rushton

Selfridges is my favourite of all the big department stores in London, especially at Christmas time. As even though its range is not dramatically different to anyone else. The layout and ambiance are so much better. So many shops under one roof and I never find it uncomfortable shopping here. Even on a Saturday, the shops are manageable. The best bit has to be the food hall. There are always freebies on offer and the chocolates are divine. Also, they now have Pinkberry. :-)