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Land of Nod pop-up shop opens in Soho

Just in time for the holiday season, Land of Nod opens a brick-and-mortar store in downtown Manhattan.

  • Photograph: Jessica Lin

  • Photograph: Jessica Lin

  • Photograph: Jessica Lin

  • Photograph: Jessica Lin

  • Photograph: Jessica Lin

  • Photograph: Jessica Lin

  • Photograph: Jessica Lin

  • Photograph: Jessica Lin

  • Photograph: Jessica Lin

  • Photograph: Jessica Lin

  • Photograph: Jessica Lin

  • Photograph: Jessica Lin

  • Photograph: Jessica Lin

  • Photograph: Jessica Lin

  • Photograph: Jessica Lin

  • Photograph: Jessica Lin

  • Photograph: Jessica Lin

  • Photograph: Jessica Lin

  • Photograph: Jessica Lin

  • Photograph: Jessica Lin

  • Photograph: Jessica Lin

  • Photograph: Jessica Lin

Photograph: Jessica Lin


We’ve always adored the Land of Nod, the Illinois-based emporium of baby and kids’ toys and furniture, so you can imagine our excitement when we found out they were opening a special holiday pop-up shop in Soho. Open until December 31, the 3,200-square-foot, enchanted forest–themed space is filled to the brim with holiday decor and gifts for kids of all ages. Keep an eye out for rattles, blocks, dolls, pull-toys, stuffed animals, bowling sets, musical instruments and more. You can also pick up cool stocking stuffers like fairy-tale character hand puppets and Santa Claus nesting dolls. Throughout the season, the pop-up will host a slew of workshops, storytimes and celebrations for kids—don’t miss a holiday book reading on Tuesday, November 13, at 11am or a craft session courtesy of EeBoo on Friday, November 16, from 3 to 6pm. Go to landofnod.com for a complete list of upcoming events.

The Land of Nod pop-up shop is located at 136 Prince St between West Broadway and Wooster St (917-880-0809, landofnod.com). Open through Monday, December 31.


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