Is First Avenue ready for a velvet rope or $17 cocktail? Perhaps, if the drink is a Triboulet (Veuve Clicquot, peach liqueur, fresh strawberries). The bar has all the accoutrements expected of a place that sells cognac for $37 a glass: low lighting, a sexy leather chaise lounge and a collection of velour couches. Downstairs, Arshile plans to offer complimentary massages, given on a red corner sofa behind a curtain, along with your $300 bottle of champagne.
166 First Ave
|Cross street:||at 10th St|
|Opening hours:||Daily 6pm–4am|
|Transport:||Subway: L to First Ave, 6 to Astor Pl|
|Price:||Average drink: $12. AmEx, DC, Disc, MC, V|